Mutually beneficial collaborations make the world go round
and nowhere is this truer than within food & drink, where significant time
and energy is spent forging idyllic flavour marriages between sublime beverages
and moreish snacks.
This June sees The Craft Gin Club’s growing community of
inquisitive foodies reacquainted with Popcorn Kitchen, whose cool zingy Chocolate
Mint has been identified as perfect soulmate for Granuaile Irish Gin which will headline in their June gin box.
If that wasn’t enough, the lingering velvety intensity of
Popcorn Kitchen’s vegan-friendly Chocolate Brownie popcorn
has also been selected as the consummate snacking companion for Craft Gin Club’s expertly curated rum
box, which has chosen Graveney Spiced Rum with
its distinct rich caramel and warm spice cues to be its resident rum this June.
‘Aligning with thoughtful fine food communities is certainly
central to our growing success,’ concludes Popcorn Kitchen founder, Louise
Monk; ‘discerning snacking purists who truly appreciate our ongoing
commitment to never skimp or compromise in terms of best-in-class ingredients
and involving flavours. As a passionate
artisanal snack provider, we’ve long extolled popcorn’s virtues as a light yet
involving snack that pairs seamlessly with a number of the nation’s favourite
tipples; so to reconnect with such a trusted voice within top tier gins and
rums is beyond brilliant.’
Such a mutual beneficial collaboration also appeals to Craft
Gin Club according to Jim Brown.
‘We love working with Popcorn Kitchen because we
recognise the quality that drives the brand and the background team who are
passionate about delivering a great range of exciting flavours. We can't
wait for tens of thousands of discerning spirit drinkers to get their hands on
these two delicious products across our Gin and Rum of the Month subscriptions
this June.’
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