Kidfresh Expands Canadian Retail Footprint As Demand For Better-For-You Kids' Meals Rises

Kidfresh, the leading brand of frozen kids' meals with hidden veggies in every bite, is expanding its Canadian retail presence tenfold — growing from roughly 30 stores at its 2024 launch to more than 300 locations nationwide this October.

Beginning this fall, Kidfresh will be available in Metro Ontario and Pattison Food Group stores, putting its lineup of kid-approved meals within easier reach of Canadian families.

Kidfresh was created to help parents win more mealtimes without trading nutrition for convenience. Each meal delivers more than 9g of protein per serving, no artificial ingredients or preservatives, and vegetables kids won't notice — from Mac & Cheese and Spaghetti to Pizza and Cheeseburger Mac & Cheese. The single-serve entrées are designed to be something kids will actually want to eat.

"Parents are actively looking for mealtime solutions that don't force a trade-off between convenience and nutrition," said Michael Allen, CEO at Kidfresh. "It's exciting to see the category resonating with families here. To grow from our initial launch to more than 300 stores in just two years is incredibly exciting, and we're just getting started."

The full Kidfresh lineup is made and packaged in Canada, reinforcing the brand's commitment to bringing better-for-you options to the frozen aisle.

About Kidfresh:

Kidfresh is the leader in frozen kids' meals. Created by parents, for parents, with the help of dietitians and top chefs, Kidfresh is the solution for today's busy parents who want convenient and better-for-you kids' meal options. Kidfresh meals are made without artificial colors, flavors, or preservatives. Kidfresh is available nationwide and in Canada.