No Reservation Required: Idahoan Foods Introduces Ultimate Mashed Potatoes, Its Most Elevated Mashed Potato Experience Yet

Idahoan® Ultimate Mashed Potatoes Deliver Restaurant-Inspired Flavor, Distinctive Textures and Premium Comfort Food Experiences at Home in Minutes

Idahoan® Ultimate Mashed Potatoes: Key Facts

• About: Idahoan® Ultimate Mashed Potatoes are made for potato lovers who want restaurant-quality taste at home, without the time, cost, or effort of dining out
• Flavors: 
• Idahoan® Ultimate Garlic Butter Mashed Potatoes
• Idahoan® Ultimate Loaded Baked Mashed Potatoes
• Key benefits: Restaurant-quality flavors at home, ready in minutes
• Dietary attributes: Naturally gluten-free; no artificial flavors or dyes
• Price point: Typically, under $2 per pouch (price may vary by retailer and location)
• Usage occasions: Weeknight dinners, gatherings, holiday meals, and special occasions

As consumers continue looking for ways to recreate restaurant-quality dining experiences at home, Idahoan Foods is introducing Idahoan® Ultimate Mashed Potatoes, a premium new line crafted with 100% REAL Idaho® Potatoes and rich, chef-inspired ingredients. Created to deliver bold flavors and distinctive textures in minutes, Ultimate helps transform everyday meals into memorable dining experiences.

Representing Idahoan's most elevated mashed potato offering to date, Ultimate varieties are crafted for consumers who want more flavor, more texture, and more enjoyment from everyday comfort food staples. Whether paired with a weeknight entrée or a holiday roast, Idahoan Ultimate moves mashed potatoes from side dish to meal highlight.

Two Distinctive Ways to Elevate Comfort Food:

Idahoan® Ultimate Garlic Butter Mashed Potatoes

Rich garlic butter and parmesan create a smooth, creamy mashed potato experience with layered savory flavor and a velvety finish. 

Idahoan® Ultimate Loaded Baked Mashed Potatoes

Inspired by a fully loaded baked potato; cheddar cheese, sour cream, chives, and bacon flavor combined to deliver a heartier texture and bold, satisfying flavor experience. 

Together, the two varieties offer consumers new flavors, textures and multi-sensory comfort-food experiences without the time, cost, or effort of dining out. 

Meeting Demand for Affordable Indulgence

As consumers seek affordable ways to elevate meals at home, Idahoan Ultimate combines convenience and premium taste in a format that fits modern lifestyles. 

"Consumers aren't lowering their expectations for meals at home. They are looking for ways to recreate restaurant-quality moments around their own tables," said Ryan Ellis, Vice President of Marketing at Idahoan Foods. "Idahoan Ultimate was created to deliver richer flavors, elevated textures and a more premium mashed potato experience in minutes. We wanted to make restaurant-quality comfort food accessible for any night of the week, with no reservation required."

Made with Simple, Recognizable Ingredients

All Idahoan® Ultimate Mashed Potatoes are:

• Made with 100% REAL Idaho® Potatoes
• Naturally gluten-free
• Made with no artificial flavors
• Made with no artificial dyes

The result is an indulgent mashed potato experience made with simple, recognizable ingredients consumers can feel good about serving. 

Whether it's a busy weeknight dinner, a holiday gathering or a comfort-food craving, Idahoan® Ultimate proves that restaurant-quality mashed potatoes don't require a reservation.

Where to Find Idahoan® Ultimate Mashed Potatoes

Consumers can use the Idahoan product locator at idahoan.com/locator to locate Idahoan® Ultimate Mashed Potatoes at participating retailers nationwide.

About Idahoan Foods, LLC

Idahoan® is a leading manufacturer of value-added potato products. Through close relationships with local growers, potato processors and leading retail, foodservice and club partners, Idahoan helps consumers enjoy Real Potatoes, Real Easy™. For more information, visit Idahoan Foods.