Del Real Foods Celebrates Hispanic Heritage Month with “Flavors That Bring Us Together” Campaign

Del Real Foods Celebrates Hispanic Heritage Month with “Flavors That Bring Us Together” Campaign

The authentic Mexican food brand launches an integrated campaign exploring the flavors, memories and discoveries that make food so much more than a meal

MIRA LOMA, CALIFORNIA (September 18, 2026) — Del Real Foods, a leader in authentic Mexican foods, is celebrating Hispanic Heritage Month with the launch of its latest integrated marketing campaign, “Flavors That Bring Us Together.” Running through October 15, the campaign honors the Mexican flavors and culinary traditions that connect people across generations, gatherings, and everyday meals, creating moments worth sharing and memories that last.

Rooted in the flavors and traditions of Mexican cuisine, “Flavors That Bring Us Together” comes to life through two videos centered on the joy of gathering. The campaign creative is centered around relatable, everyday moments, with one video featuring a family preparing and sharing a typical family dinner and another following friends building tacos together for game night. The campaign will also tap social media creators to showcase versatile recipe ideas with Del Real Foods meal solutions. Across each story, Del Real Foods’ role is clear: making meal preparation simple and convenient, so people can spend more time enjoying authentic Mexican flavor and the company around them. Both videos spotlight the power of a shared meal to create connection in everyday moments; find the first spot here as they begin to roll out.

The campaign comes at an exciting time for Del Real Foods as the brand continues to strengthen its position in the Hispanic food category and expand its connection with consumers nationwide. As part of this growth, Del Real Foods is expanding its retail presence this September with increased distribution across Meijer stores throughout the Midwest, Giant Martin’s locations in Pennsylvania, West Virginia, and Maryland, and Giant Andover stores across Virginia, Maryland, and Delaware.

“Hispanic Heritage Month is a meaningful opportunity to celebrate the flavors and traditions that have brought people together for generations,” said Fernando Torres, Brand Development and Activation Director, who recently joined Del Real Foods, bringing more than 20 years of brand-building experience. “At Del Real Foods, we believe authentic Mexican food has the power to make everyday moments more meaningful. This campaign is about making it easy to gather, share great food, and enjoy more time around the table.”

“Flavors That Bring Us Together” will come to life across social media, e-commerce, creator partnerships, retail and additional consumer touchpoints, with content designed to showcase the many ways Del Real Foods can bring authentic Mexican flavors to everyday meals. In-store, the campaign will feature point-of-sale placement at Albertsons stores across the West, while an Instacart media investment will extend its reach to shoppers as they plan and shop for groceries online.

To learn more about Del Real Foods and the “Flavors That Bring Us Together” campaign, visit eatdelrealfoods.com/hispanic-heritage and follow on Instagram @delrealfoods.

About Del Real Foods:

Del Real Foods brings the authentic, comforting flavors of Mexican home cooking to everyday life. Inspired by traditional recipes and slow-cooked with care, Del Real Foods offers a variety of ready-to-enjoy Mexican dishes, from tender Carnitas and savory Barbacoa to classic Tamales. Made to deliver the rich flavors and warmth of a shared meal without hours in the kitchen, Del Real Foods makes it easy to bring authentic Mexican flavor to the table. Based in Mira Loma, California, Del Real Foods products are available through club, retail, foodservice and wholesale distributors nationwide. For more information, please visit delrealfoods.com.