Olli Salumeria Sparks Better-for-You Snacking Revolution & Massive Growth in the U.S. with Major QSR & Retail Expansion

The Company that Pioneered Preservative-Free Salami is Using it to Fuel Massive Growth in Refrigerated Protein Snacking. Olli Salumeria Refrigerated Snacks Just Grew +119%1 & the Company is Poised to Reach Even More Protein Hungry Consumers with its New Expansions.

Oceanside, Calif. (September 2026) – Olli Salumeria (Olli), the nation’s first and leading producer of preservative-free, authentic Italian-style salami, today announced it is expanding its snacking presence across both QSR and retail channels with nationwide availability at Starbucks and new retail distribution at Walmart. Driven by consumers’ desire for a quick, on-the-go snack that powers their day, Olli has quickly established itself as THE snack-time essential with the perfect combination of protein, zero sugar and the enjoyment of a mini charcuterie board all in one.

Research shows that over 60% of consumers are actively seeking high-protein snacks to sustain energy throughout the day, and of this, 85% of consumers favor real, whole-food protein over artificial sources. As major channels expand their clean-label offerings, Olli is primed to position itself as the leading protein choice that gives snackers everything they want in a delicious, accessible format. The company’s growth is grounded in Olli’s development of the category’s first truly preservative-free salami, solving a years-long technical challenge and removing the single biggest barrier to daily charcuterie snacking. This year, Olli has expanded its total store presence to over 61,000 retail doors nationwide, with Starbucks and Walmart distribution providing a significant opportunity to reach even more consumers looking for protein-packed, grab-and-go options.

"Our mission has always been to bring authentic, slow-cured Italian salami to everyday snacking occasions without compromise," said Tim Goldsmid, CEO of Olli Salumeria. "To honor this, we’re expanding our footprint with availability in Starbucks and Walmart, two major wins for our growing brand, which allows us to meet consumers wherever they are. Whether they’re grabbing a quick high-protein bite with their afternoon coffee or stocking up during their weekly grocery run, we’re able to give snackers exactly what they want and need with real-protein, preservative-free options that they’ll actually enjoy."

Olli’s Genoa & Fontina Snack Pack, with 13 grams of protein and zero sugar, is now available at Starbucks.  Walmart shoppers can also shop for Olli Snack Packs, including Genoa & Fontina, Sopressata & Cheddar, Pepperoni & Mozzarella, and NEW Hot Honey & Fontina, making it easy to incorporate protein into every part of their day.

Olli was the first brand to bring truly preservative-free salami to the U.S. — free even of the natural nitrites and nitrates used by other premium brands. Today, Olli leads the category, drawing on four generations of salami expertise and modern craftsmanship to produce the best-tasting salamis.  To support this growth, Olli continues to expand its manufacturing footprint, ensuring its artisan salamis, always made from antibiotic-free pork, will be well supplied.

For more information about Olli’s recent partnerships and to find where to purchase Olli near you, please visit the brand's website.

About Olli Salumeria

Olli Salumeria is a premium salami company that makes all of its salami in-house in Oceanside, CA.  The company was founded by Oliviero Colmognoli, a fourth-generation salami maker from Italy, whose mission is to bring truly great salami to the US market. In addition to snacks, the company makes all other forms of salami including pre-sliced, traditional chubs, and charcuterie trays. For more information, visit the brand's website.

1. SPINS Data, Total US - MULO, Latest 18 Months Ending June 2026

2. SPINS Data, Total US - MULO, Latest 52 Weeks Ending June 15, 2026

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