Scaling with Purpose: Fearlessly Fresh Soupergirl Remains Focused on Food Safety as it Heats Up with National Expansion

Retail growth reflects demand for delicious fresh food made with simple, real Ingredients consumers can trust

WASHINGTON, D.C. — [September 22, 2026] — Soupergirl, the female-founded, values-driven, fresh food brand is bringing its beloved fresh soups to hundreds of additional retail locations including expansion at Costco, Giant and Shoprite stores in time for fall. Each nutrient-dense, scratch-made soup is brimming with naturally plant-based protein and fiber in craveable, small batch recipes that hit the spot as the temperatures drop.

Soupergirl News at a Glance:

• Female-founded fresh food brand remains focused on food safety
• Soupergirl was the first CPG brand to receive a Fair Food certification in the summer of 2022
• National and regional expansion through Costco, Giant, Shoprite and more
• Doubling revenue year over year since 2023

“From the Northeast to the Pacific Northwest, our continued growth proves that scaling a business and staying true to our values are not mutually exclusive,” said Sara Polon, co-founder. “Seeing Soupergirl at my hometown grocer, Giant, is especially meaningful. This is where my mom took me food shopping growing up, and now, they are stocking Soupergirl soups. It’s a full circle moment for me.”

Fast-growing, fearlessly fresh food brand helped create Fair Food Program in 2022

The fast-growing, fearlessly fresh food brand has doubled its revenue year over year since 2023, expanding its DTC as well as its national traditional and natural food retailer footprint to more than one thousand locations, without ever compromising on its values. The company helped create the Fair Food Program in 2022, committed to the concept that good food shouldn't come at the expense of the people who grow and harvest it. The company is also committed to environmental stewardship. Soupergirl composts nearly 300 tons of food scraps annually.

“We are thrilled to build on Soupergirl’s success at Costco, having earned the trust of discerning Costco shoppers who want fresh food made with real, whole ingredients,” continued Polon. “Expanding into more Costco locations across the country, including the Pacific Northwest and in California, is validating and an exciting growth step for us. And, adding more 300 stores across regional retail giants like Shoprite and Giant and local premium markets including Fairway, Gourmet Garage and Kings means a warm bowl of scratch-made soup is now within reach for even more families across the mid-Atlantic and tristate regions.”

Food Safety: no shortcuts mean no compromise on quality, safety, and the way the food is made

From plant-forward soups to fearlessly fresh salsas, Soupergirl’s clean-label products are handcrafted with real, whole-food ingredients and are gluten-free, dairy-free and certified kosher. The brand’s small batch soups are made in an SQF certified factory with domestically sourced produce, and its highly respected kosher certification assures that every single leaf and vegetable is thoroughly washed and checked prior to production, no exceptions. Tomatoes are grown exclusively on Fair Food Program farms, where access to clean restrooms, hand-washing facilities, and other protections support both proper working conditions and food safety from farm to spoonful. Small batch production means full traceability, so Soupergirl always knows exactly where every ingredient comes from and where finished products are going. That is what it means to be fearlessly fresh.

About Soupergirl

Sara Polon founded Soupergirl in 2008 along with her Mom, Marilyn Polon (aka Soupermom/Chief Anxiety Officer). What started as a local soup delivery concept has grown into a nationally recognized CPG company. Their plant-based, all natural, certified kosher soups, salsas and gazpachos can be found at major retailers such as Whole Foods Market, Costco, MOM’s, Giant, Safeway, Shoprite and more.

As Soupergirl has grown, so has the company’s focus on sustainability and food justice in its supply chain. Soupergirl was the first CPG brand to receive a Fair Food certification in the summer of 2022.

Soupergirl has been featured in publications such as Washington Post, Food and Wine, O Magazine and more. The soup duo has also been seen on ABC’s Shark Tank, NBC’s Today Show and CBS’ The Dish.

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