Dialed In Celebrates Football Season with Limited-edition “Kickoff” Live Rosin Gummies

New Passion Fruit hybrid gummy and custom game-day merchandise bring football traditions, competition and team spirit to five football-crazed markets 

DENVER (September 10, 2026) – Football season is an annual tradition that brings people together in college towns, pro team cities and backyards everywhere fans gather to toss around the pigskin. To celebrate the start of the 2026 season, Dialed In – the Rosin Gummy Company – is kicking off the season with “Kickoff,” a limited-edition offering created for fans in five markets known for their football fervor. 

Available for a limited time in Arizona, Colorado, Massachusetts, Missouri and Ohio, Kickoff is a hybrid gummy inspired by game days, friendly competition and the energy that comes from bringing people together. Featuring a bold Passion Fruit flavor, the limited-time batch is designed for the moments surrounding game day – from pre-game gatherings and backyard games to post-game celebrations. 

 “Whether it’s setting up the tailgate before the big game, gathering around the TV with friends, firing up the grill on a Sunday afternoon or spending the day tossing a football around the yard, Kickoff was made for traditions, teamwork and enjoying every play with good company,” said Max Vansluys, President and Head of Business Development at Dialed In. “Football is about much more than what happens on the field. It is also about the people, rituals and shared experiences that make game day special. Kickoff gives us a chance to celebrate that culture in true Dialed In fashion.” 

In addition to the limited-edition gummy, Dialed In is introducing a collection of custom game-day merchandise designed to bring the brand into the football season. The collection includes jerseys, foam fingers, clear crossbody bags and Dialed In caps featuring a variety of football-forward color combinations. Kickoff continues Dialed In’s approach to product innovation through creative, small-batch releases that give consumers new flavors and experiences while maintaining the quality for which the brand is known. The company’s live rosin gummies are made with real fruit and high-quality ingredients, offering a premium take on the edible category. 

The limited-edition Kickoff release also reflects the diverse football cultures across the five markets where it will be available. From college football rivalries and Saturday traditions to professional games and neighborhood pickups, each market brings its own version of football fandom to the season. 

Kickoff is available while supplies last at participating dispensaries in Arizona, Colorado, Massachusetts, Missouri and Ohio. Consumers are encouraged to check with local dispensaries for product availability. 

Dialed In 

Dialed In, a Sun Theory company, is redefining the cannabis edibles industry with award-winning, high-quality gummies infused with solventless rosin, crafted from strain-specific collaborations with the finest cultivators. Known for its commitment to excellence, Dialed In utilizes solventless extraction techniques to preserve the full spectrum of cannabinoids and terpenes in each edible, ensuring an authentic and effective experience. With a focus on purity, flavor and consistency, Dialed In offers discerning consumers an elevated way to enjoy cannabis, setting a new standard in the market for quality and innovation in cannabis edibles. For more information, visit DialedInGummies.com.