Wild West Chocolate Strikes Gold with Nationwide Launch of "Goldstruck" Bars Exclusively at Sprouts Farmers Market

MISSOULA, MT — Wild West Chocolate is proud to announce the nationwide launch of its newest confectionery innovation, Goldstruck, hitting shelves exclusively at Sprouts Farmers Market on October 5, 2026. Inspired by the grit and optimism of Gold Rush pioneers who trailblazed westward in search of new discoveries, Goldstruck captures the legendary thrill of “hitting it big”—the ultimate "Eureka!" moment—in every single bite.

Molded into seven perfect bite-sized sections, each shaped like authentic gold ingots, this bar is sealed in a brilliant, recyclable gold wrapper. Inside Wild West Chocolate’s signature, sweetened only with fruit chocolate, hides a rich, velvety vein of creamy, REAL nut butter. The packaging features evocative, pastoral scenes that pay tribute to our nation's pioneering history, honoring a spirit of exploration with a design that looks right at home on the shelf of an old West general store. True to the brand's commitment to clean ingredients, Goldstruck contains absolutely zero added sugar and no sugar substitutes.

"Goldstruck is a celebration of the pioneer spirit and the thrill of finding something truly extraordinary," said BJ Howard, CEO & Co-founder at Wild West Chocolate. "We’ve prospected the finest organic ingredients to create a clean, functional treat that honors history while delivering a modern, decadent flavor experience. Partnering with Sprouts allows us to bring this exceptional product line to wellness-minded chocolate lovers across the country."

Goldstruck will be available at a suggested retail price of $6.99 and launches in four distinct flavor profiles:

• Peanut Butter – enrobed in rich 70% Cacao Dark Chocolate

• Hazelnut Butter – enrobed in rich 70% Cacao Dark Chocolate

• Almond Butter – enrobed in smooth 50% Cacao Oatmilk Chocolate

• Cashew Butter – enrobed in smooth 50% Cacao Oatmilk Chocolate

Like all Wild West Chocolate products, the entire Goldstruck line is Organic, Vegan, and Fair Trade Certified. Shoppers can find this distinctive collection in the chocolate aisle at all nationwide Sprouts locations starting October 5.

For more information about Wild West Chocolate and the Goldstruck launch, visit our website or follow along on social media @wildwestchocolate.

About Wild West Chocolate

Inspired by the spirit of the American West, Wild West Chocolate crafts clean, sustainable indulgence for everyday trailblazers. We make an uncompromisingly wholesome treat by ditching standard industry junk and using only our signature, whole fruit-sweetened blend. This is clean-ingredient chocolate with no preservatives, no emulsifiers, and nothing artificial to hold you back—while still delivering the rich, artisanal, wildly good decadence you crave. All products are Organic, Vegan, and Fair Trade Certified. Plus, Wild West is mission-driven, proudly supporting Wild and Scenic Rivers through the River Management Society.

Media Contact:

Cara Chiarello

Sr. Director Brand + Marketing