Joolies’ Award-Winning Date Sours Go Mainstream With Major Fall Retail Expansion

Los Angeles, CA. (September 15, 2026) — After becoming one of summer’s buzziest new snacks, Joolies Date Sours are heading into fall with their biggest retail expansion yet.

The sour, chewy whole-fruit snack is rolling out across major retailers including Target, Costco, H-E-B, Meijer, Hy-Vee and ShopRite and other Wakefern banners, alongside specialty and independent retailers nationwide including Erewhon, Laurel Supply and Lunds & Byerlys — bringing the candy-inspired date snack to more shoppers across the country.

The expansion follows the launch of Date Sours at Sprouts Farmers Market earlier this year, where Joolies introduced a completely new way to experience the ancient date: sweet, sour and chewy, with the craveability of gummy candy but made from real fruit.

Date Sours aren’t the only Joolies product gaining ground. Date Pops, the brand’s date-and-walnut snack bites, are also expanding into H-E-B and Meijer this fall, giving shoppers even more ways to discover dates beyond the traditional whole fruit.

“The response to Date Sours has been incredible, but what’s most exciting is seeing them go from something people discovered online or at Sprouts to a snack they can now find at major retailers from coast to coast,” said Amanda Sains-Harris, head of marketing at Joolies. “And we’re seeing that momentum beyond Date Sours. With Date Pops also expanding into H-E-B and Meijer this fall, we’re giving people more ways to discover dates and showing just how much opportunity there is for this fruit beyond the traditional produce aisle.”

Made from organic dates and just five simple ingredients, Joolies Date Sours deliver a soft, gummy-like chew with a punch of sour flavor — with no added sugar, sugar alcohols or artificial ingredients. The line comes in four candy-inspired flavors: Watermelon, Cherry Cola, Peach and Blue Raspberry.

Joolies Date Pops keep things just as simple, made with only organic dates, walnuts and natural flavors. The soft, chewy bites put a better-for-you spin on three dessert-inspired favorites: Brownie Bite, Cinnamon Bun and Lemon Bar.

As families settle back into school routines and Halloween approaches, Date Sours offer a whole-fruit option for fall snacking, from lunchboxes and after-school snacks to road trips, game days and candy bowls.

What began as a playful reinvention of a fruit often associated with an older generation is quickly becoming one of Joolies’ fastest-growing products.

Grandma’s fruit? Not anymore.

Joolies is changing the date-ing game. To find Joolies products or shop online, visit joolies.com.

Joolies is a California-based date brand on a mission to help more people fall in love with dates. Rooted in over 25 years of date-growing experience in California’s Coachella Valley, Joolies has been Changing the Date-ing Game through quality organic dates, bold branding and innovative date-based snacks. From whole fruit to value-added snacks, Joolies continues to explore just how far dates can go, making one of the world’s oldest fruits feel fresh, fun and unmistakably Joolies.

Joolies is available in more than 12,000 retail locations nationwide, including Whole Foods Market, Target, Sprouts Farmers Market, Costco, Albertsons, Safeway, Hy-Vee, The Fresh Market, Erewhon, H-E-B, Wakefern, Ralphs and more.

You can learn more about Joolies Dates at joolies.com

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