Food Industry News, Insights, and Education for the CPG Community

Today, bone broth company Bonafide Provisions unveiled a new brand identity, including a rebrand of its bone broth and “drinkable veggies” lines, and a new line of frozen soups. The goal is to create a unified look that better captures the company’s voice and that can better support line extensions.

Why Beyond Meat founder/CEO Ethan Brown believes in celebrating “the solution, not the technology”; the bolsters between Brady, Branson and Grady’s Cold Brew; baking a better muffin with the founder of Soozy’s

With Valentine’s Day around the corner, some of the country’s biggest retailers are showing a lot of love for natural brands by adding innovative new products to store shelves.

In a webinar last week, market research group SPINS shared its 2018 food and beverage trend predictions, which included a rise in new speciality ingredients, an evolution of consumers’ diet preferences and a greater emphasis placed on packaging.

In this week of The Checkout, retail competitors try to find new ways to cater to their customers’ needs and a “nutty” acquisition.

Following the closure of cold pressed juice company Juice Served Here, co-founder and former CEO Alex Matthews now tasked with the job of evolving the visual identity for Forager Project as the plant-based food and beverage brand’s new chief marketing officer.

This week, two up and coming natural food brands — chilled bar brand Perfect Bar and baking mix company Foodstirs — announced they are launching at Starbucks cafes nationwide. The retail addition is just one piece of each brands’ marketing strategy for product innovation and capturing new consumers.

Seafood brand Safe Catch hopes to bring millennials back to the canned seafood category and investors believe they can. Yesterday the brand announced a $5 million raise.

Watch as Stonewall Kitchen CEO John Stiker spoke with the NOSH team about how he’s looking to further build out Stonewall’s gourmet food empire by diversifying. The hope is to create a platform of numerous specialty brands across all categories.

To make sense of the FDA’s recent flood of guidances and announcements, we spoke with a few industry experts to help us break down the regulatory and political jargon and explain what it could potentially mean for business leaders.

Is Josh Tetrick the Steve Jobs of food? Inside his JUST mission to revolutionize the food system; Fora Foods looks to disrupt the dairy space, beginning with its innovative vegan butter.

Popped snack brand PopCorners has reverted to an earlier brand strategy, tossing aside last year’s pivot to a brand hierarchy governed by the name “Our Little Rebellion.” The new look returns to an emphasis on the PopCorners brand.

On quarterly earnings calls last week, global brands The Hershey Company and Mondelez Inc. spoke to how they plan to reinvigorate their portfolios by growing their salty snack lines.

Whether you’re planning to watch the Super Bowl for the commercials, the halftime show or the snacks, there’s no arguing that the big game is a big opportunity for food and beverage companies to generate both revenue and brand awareness. Here’s how some brands and categories are hoping to score a touchdown this weekend.