ALOHA Introduces a Limited-Edition Key Lime Protein Bar

Key lime season is here, and it now has 14 grams of protein and 10 grams of fiber. ALOHA, the employee-owned plant-based protein brand, just launched a limited-edition Key Lime Protein Bar, available exclusively on ALOHA.com for a small-batch spring run.

The bar is made with a short, familiar ingredient list anchored by real key lime, brown rice crisps, and sunflower butter, giving it a creamy, citrus-forward bite with a subtle graham cracker-like crunch. With whole food ingredients, just four grams of sugar, and nothing artificial, the refreshing flavor and nutrition speak for themselves.

The lime flavor segment is among the fastest-growing in food and beverage (Mordor Intelligence, Citrus Flavors Market Report), and the appetite behind it runs deeper than taste. Health and wellness now ranks among the top drivers of food and beverage purchases, while artificial ingredients and additives rank as the second-biggest consumer concern (IFT Consumer Trends Survey, 2026). Key Lime sits at that intersection: a flavor people are actively reaching for, in a bar built on ingredients they can actually trust.

"We're not in the business of making things that sound good on paper," said Brad Charron, CEO of ALOHA. "Key Lime had to earn its place: real ingredients, real protein and fiber, and a taste that actually delivers craveability. If it doesn't clear that bar, we don’t launch it."

The ALOHA Key Lime Protein Bar will be available at ALOHA.com while supplies last.

About ALOHA

ALOHA is an employee-owned and operated company making simple, nutritious, plant-based food accessible to all. Its award-winning, USDA organic protein bars are packed with protein, amazingly low in sugar, and top-selling in the US Natural Channel. As the fastest-growing protein bar nationwide, ALOHA earned spots on Inc.'s “Fastest Growing Brands” (2024, 2025) and Bain & Company’s “Insurgent Brands” (2025, 2026) lists. A certified B Corporation® and Climate Neutral Certified brand, ALOHA is committed to using business as a force for good. Find ALOHA products at Whole Foods, Walmart, Target, Kroger, Sprouts, and other major retailers, or online at Thrive Market, Amazon, and aloha.com. Learn more at aloha.com and follow along @alohamoment.