Food Industry News, Insights, and Education for the CPG Community

Magic Spoon cereal co-founders Gabi Lewis and Greg Sewitz hope to do for cereal what Halo Top did for ice cream: revamp an “outdated” indulgence product type with engaging branding and a strong macronutrient profile. Magic Spoon will initially be sold online for roughly $10 a box, with a four-box minimum order.

Sisson is the founder of Primal Kitchen, a Paleo-centric brand of condiments that Kraft Heinz acquired in 2018 for $200 million. Although Primal Kitchen was on the market for just three years when it was acquired, the brand, which was born out of Sisson’s popular blog, was decades in the making.

Hal’s New York is moving beyond beverage. Last week the brand, which is backed by and distributed through New York DSD powerhouse Big Geyser, launched a line of bagged kettle chips and popcorn.

While the appetite for investment in meat snacks may be waning somewhat, investors are still hog wild for innovative brands in the category. Yesterday meat snack brand 4505 Meats announced the close of a round of funding led by Encore Capital, with investment firm CircleUp also taking part.

This week Evolv Ventures, Kraft Heinz’s $100 million venture fund, announced its first investment: GrubMarket, a platform that sources local food directly from producers and delivers it to businesses and consumers. Additionally, Ben & Jerry’s announced its launch into a new product category and Whole Foods Market tested a new store format.

In this episode, we examine brand-building and retail strategies for center store grocery in interviews with the founders of two category-leading brands: Katlin Smith, the founder and CEO of fast-growing baking mix and snack brand Simple Mills, and David Eben, the founder of Carrington Farms, a brand of organic seeds, grains and oils.

Maria Manning is the founder & CEO of South & Spoon Pudding Co., makers of old-fashioned pudding mixes with all natural ingredients. The customizable mixes allow consumers to create a pudding that fits their dietary lifestyle.

Your packaging needs to tell a story ‘beyond the box’ — and you’d better tell the consumer how to recycle that box as well. Those are key findings from research firm Mintel, which just released its 2019 Global Packaging Trends report.

Last year John Roulac, the former CEO and founder of superfood brand Nutiva, started a CBD business as a “hobby.” Now RE Botanicals is in 150 doors with commitment for another 850, has 10 employees and as of today, a backer with money. The company announced today the close of a $2 million round of funding, with $1 million of the investment from firm BIGR Ventures.

Outgoing U.S. Food and Drug Administration (FDA) chief Scott Gottlieb today announced new steps towards clarifying and constructing a legal framework around cannabis and cannabis-derived products, including the formation of an exploratory group examining CBD supplements and foods, and a public hearing for “stakeholders to share their experiences and challenges with these products.”

Dr. Bronner’s CEO David Bronner joined us for an interview in which he spoke about his roots with the natural soap company and how his advocacy for hemp contributed to the evolution of the brand. He also explained why he supports the use of psychedelics within the context of the company’s philanthropic strategy, discussed what makes Dr. Bronner’s concept of corporate responsibility different from its peers and how it is preserving its legacy.

The natural food industry showed off its humorous side today as brands took to social media to celebrate April Fools’ Day with wacky new product launches.

Growpacker, a Canadian contract manufacturer of THC- and CBD-infused edibles and beverages, announced yesterday its plans to launch an investment accelerator that will allow the company to invest in “key supply chain and technology partners.”

The natural food industry isn’t slowing down and startups continue to take flight. To showcase emerging brands, the NOSH Live Pitch Slam presented by 301 Inc. returns for its sixth edition. The startup competition offers a platform for newcomers to demonstrate their potential in front of natural food industry decision makers and influencers. The competition is held during NOSH Live Summer 2019 in New York City on June 10th and 11th.