15 of Food’s Funniest April Fools’ Pranks
The natural food industry showed off its humorous side today as brands took to social media to celebrate April Fools’ Day with wacky new product launches.
While pranking customers with announcements of sweet and spicy new beauty brands, questionable candles and even mushroom underwear seems lighthearted, holiday posts can also serve as a marketing strategy. Grocery aisles are more crowded than ever and social media allows companies to deepening their relationships with consumers — even over a shared joke or two.
Here are some of the most creative jokes the NOSH team spotted online.