Smood Sweets Redefines Better-for-You Candy with Launch of "Candy Dates" – Joined by Entrepreneur and Actor Oliver Trevena

Smood Sweets Inc., the modern candy brand bridging indulgence and wellness, officially launches Candy Dates – a first-of-its-kind collection of candy-coated California dates delivering all the nostalgia with none of the junk. There's a moment in every childhood when candy meant pure joy – zero hesitation, zero guilt. Smood Sweets is bringing that feeling back.

Founded by René Sindlev – co-founder of Pandora Jewelry – and his sons Oliver and Lucas Sindlev, the capital partners behind the acclaimed organic health brand Dr Smood and the sea moss beverage brand Moss (created in collaboration with actor Michael B. Jordan), joined forces with CPG veteran Frederic Naayem to bring this new venture to life. Smood Sweets is on a mission to redefine how consumers experience candy. Drawing on years of health-focused food innovation, the founders have created a confectionery that bridges better-for-you snacking and emotional indulgence, marrying whole fruit and clean ingredients with the playful flavors and textures of classic candy.

Smood Sweets has successfully secured funding from a network of seasoned angel investors and strategic funds with deep roots in the food and wellness industries. This round will support large-scale production, retail distribution, and brand growth across key U.S. markets.

Smood Sweets also announced Oliver Trevena as an investor and strategic partner. Trevena is a serial entrepreneur and actor, and the co-founder of Cali Water. He is joining the company to help amplify brand visibility and accelerate retail expansion.

"Smood Sweets is doing something completely new, bringing clean ingredients to the candy aisle without sacrificing fun or flavor," said Oliver Trevena. "I am thrilled to help bring this vision to life."

Launching with Target this November, Smood Sweets arrives as one of the most compelling new entrants in the better-for-you confectionery category. Each Candy Date pairs natural, plant-based ingredients with iconic candy flavors and crunch, delivering guilt-free goodness with no artificial flavors or colors.

"Our mission with Smood Sweets is to create a new generation of candy that makes you feel good," said co-founder and CEO, Oliver Sindlev. "We applied everything we learned building health-driven, timeless brands to the most joyful category, candy. The result is indulgence that meets today's mindful consumer."

Smood Sweets will be available at the end of November at Target stores nationwide and online at the link below.

About Smood Sweets: Smood Sweets Inc. is a Miami-based modern confectionery company redefining the candy experience with innovative, better-for-you sweets that deliver clean ingredients without compromising taste. Founded by the Sindlev family and Frederic Naayem – Smood Sweets blends wellness, innovation, and fun into every bite.