New Products: Better Sour’s Costco Exclusive and Catalina Snacks’ Pastry-inspired Protein Cereals
In this week’s notable new products roundup, Better Sour debuts a Costco-exclusive Tropical Sour Gummy Mix, Mid-Day Squares unveils a fresh take on a classic lunchbox staple, and Catalina Snacks and Michele’s Granola release new breakfast-inspired offerings.
Nutri-Grain
Nutri-Grain is expanding its bar lineup with the addition of Nutri-Grain Crunchy, which brings more whole grains, fiber and a crisp texture to the brand’s portfolio. Available in two flavors at launch – Chocolate Chip Chia and Honey Oat Flax – each bar delivers at least 23 grams of whole grains from a blend of oats, barley, buckwheat, rye and quinoa. Nutri-Grain Crunchy will start rolling out to retailers this month with a SRP of $4.49 per 10-count box. Learn more by visiting nutrigrain.com/en_US/home.html.
Quest
Quest Nutrition is adding two new flavors to its lineup of protein chips: Mexican Corn and Pizza. The former will be exclusively available at Target beginning this month, while the latter is exclusively available at Walmart and will be available nationwide in February. Each 1.1 oz. bag delivers 19 grams of protein and 4 grams of net carbs. More information is available at questnutrition.com.
Catalina Snacks
Better-for-you snack and cereal brand Catalina Snacks has unveiled two new breakfast pastry-inspired Protein Cereal flavors: Strawberry Strudel and Apple Turnover. Each serving features 10 grams of protein and 1 gram of sugar. Additionally, the cereal is Non-GMO Project verified. Strawberry Strudel and Apple Turnover Protein Cereals are available on the brand’s direct-to-consumer website and in-store at Walmart, Target, Whole Foods and Sprouts, among others. For more information, visit us.catalinacrunch.com.
JUNKLESS
JUNKLESS is releasing what it calls its most decadent bar yet: Peanut Butter Chocolate Brownie. Each bar delivers 15 grams of protein and 2 grams of fiber. The new flavor is available on the brand’s direct-to-consumer website, junklessfoods.com, for $29.99 per 12-pack.
Mid-Day Squares
For its first non-chocolate-based innovation, Mid-Day Squares is turning to a childhood classic with a No Bread PB&J bar. Available in a Strawberry flavor at launch, No Bread PB&J is debuting this month in Target stores nationwide and will begin rolling out to all Mid-Day Squares accounts later this year, co-founder and co-CEO Nick Saltarelli said, with an expected SRP between $6.96 and $8.99 per 4-pack. Learn more by visiting middaysquares.com.
Dave’s Killer Bread
As part of its annual “Rock Your Reset” campaign, Dave’s Killer Bread is launching a new line of organic breakfast bars and expanding its line of protein bars, snack bars and snack bites. The breakfast bars are available in Boomin’ Blueberry Muffin, Strawberry Crumble and Apple Cinnamon Crisp flavors and deliver 4 grams of fiber and 3 grams of protein each. They have a SRP of $5.99 per 5-count multipack. More information is available at daveskillerbread.com.
FigBrew x Northshore
Premium roaster Northshore Specialty Coffee has partnered with fig coffee alternative FigBrew to launch a 50/50 premium coffee and roasted fig blend. The new offering combines Northshore’s premium single-origin Guatemalan Huehuetenango Fedecocagua coffee and FigBrew’s Original Digestive Roast. For more information, visit northshore.coffee.
Shaq-A-Licious
Shaq-A-Licious, the gummy candy collaboration between The Hershey Company and Shaquille O’Neal, has introduced its latest innovation: Shaq-A-Licious SLAMS. The new product features three sweet, crunchy gummy balls in watermelon, strawberry and orange flavors and a chewy, sour mango ring. Shaq-A-Licious SLAMS will begin rolling out to retailers nationwide this month. Learn more by visiting hersheyland.com/shaqalicious.
Pillsbury
Pillsbury is introducing Moist Supreme Pistachio Cake Mix and Whipped Pistachio Frosting, available now at Walmart and H-E-B, with additional retailers like Kroger and AWG coming next month. More information is available at pillsburybaking.com.
Better Sour
Globally-inspired candy brand Better Sour is rolling out a new Costco-exclusive Tropical Sour Gummy Mix, featuring the brand’s Guava, Passion Fruit and Calamansi Lime Sour Gummy Stars. Each 1 oz. bag contains 40 calories and 3 grams of sugar. The master bag includes 12 individual 1 oz. bags and has a SRP of $12.69. For more information, visit bettersour.com.
Michele’s
Michele’s Granola has announced the launch of Michele’s Breakfast Nook, a new granola line inspired by breakfast classics. The new collection includes Banana Bread, Almond Croissant, Cinnamon Roll and Chocolate Chip Pancake flavors. Learn more by visiting michelesgranola.com.
