Food Industry News, Insights, and Education for the CPG Community

Some of CPG’s biggest players are embracing change. Here is the latest in natural food news this week.

During this year’s Natural Products Expo West, Senior Reporter Meagan McGinnes spoke with Four Sigmatic founder Tero Isokauppila about the his love of mushrooms, why adaptogens are trending in food and how he is getting people to give his fungus-filled products a try.

In the spirit of creating a place to network, taste and form partnerships, for this summer’s edition we’ve created the NOSH Live Sampling Experience & Expo. On Monday, June 4, we’ve carved out two hours for attendees and speakers alike to share samples of their latest natural, organic, healthy and sustainable foods, ask questions of industry experts, and talk shop.

The joint partnership between Buena Park, Calif.-based True Fresh and Edison, N.J.-based NutriFresh, announced last week, will make the combined entity the largest HPP tolling enterprise in North America.

Jonny Moseley has built quite a resume as an award winning freestyle skier and TV host. Now, along with his wife and a longtime family friend, he’s looking to add CPG entrepreneur to the list. In this video, Project NOSH Editor Carol Ortenberg spoke Moseley about the launch of Iota, the trio’s new seed-centric snack brand.

The new cash brings the total to nearly $400 million in financing behind the plant-based, “bleeds like meat” brand.

Protein is breaking free from the nutrition bar, which historically has been the most popular format for protein-supplemented CPG outside of powders. In this deep-dive, we explore why brands are interested in new protein snacking formats: bites, balls and everything in between.

Meet the former Wall Street trader turned extreme athlete behind the Spartan Race phenomenon and its over one million devoted followers; how innovation, diversity of thought shaped success for Nuun. This episode is presented by Ruby Rockets.

In an effort to embrace customer feedback, Ips Snacks has launched a completely new look across both its high-protein chip and popcorn lines.

On Sunday, some of the industry’s biggest brands got into the April Fool’s Day spirit, announcing the launch of everything from trendy new flavors to line extensions that we all wished for, or rather, winced thinking about.

From booming seasonal chocolate sales to synergies between retailers proving effective, here is this week’s lineup of natural food news.

Numerous companies including Nothin’ But, Grainful and The Jackfruit Company used Expo West as their own red carpet to highlight recent rebrands. While at the show, the NOSH team spoke with these companies to hear about their new looks and the motivations behind them.

On Monday, Senate majority leader and long-time hemp advocate Mitch McConnell announced he plans to introduce a bill to legalize industrial hemp as an agricultural product. If passed, the bill could have major implications for the natural food industry.

Last year, the specialty condiment and fruit spread purveyor filed for Chapter 11 bankruptcy after a jury found they violated the federal Defend Trade Secrets Act. But by streamlining and strengthening their business both operationally and financially, the company is seeing growth.