Food Industry News, Insights, and Education for the CPG Community

The expression may be “you catch more flies with honey than vinegar,” but for manuka honey producer Wedderspoon, vinegar isn’t too bad either. The brand announced today the launch of three new lines of products as well as a complete rebrand.

From why Nestlé is changing its strategies to appeal to new consumers, to why packaged and processed food brands are really into protein, here is the latest in natural food news this week.

Some of CPG’s most prominent ingredient and flavor suppliers have created purchasing and consulting options for startup companies. Why? It’s not for a lack of business with large brands.

Terms of the deal were not disclosed. As part of the acquisition, Lisa Pounds, Green Plate Founder and CEO, will assume the new role of CEO of Celebrate Brands.

Today, bone broth company Bonafide Provisions unveiled a new brand identity, including a rebrand of its bone broth and “drinkable veggies” lines, and a new line of frozen soups. The goal is to create a unified look that better captures the company’s voice and that can better support line extensions.

Why Beyond Meat founder/CEO Ethan Brown believes in celebrating “the solution, not the technology”; the bolsters between Brady, Branson and Grady’s Cold Brew; baking a better muffin with the founder of Soozy’s

With Valentine’s Day around the corner, some of the country’s biggest retailers are showing a lot of love for natural brands by adding innovative new products to store shelves.

In a webinar last week, market research group SPINS shared its 2018 food and beverage trend predictions, which included a rise in new speciality ingredients, an evolution of consumers’ diet preferences and a greater emphasis placed on packaging.

In this week of The Checkout, retail competitors try to find new ways to cater to their customers’ needs and a “nutty” acquisition.

Following the closure of cold pressed juice company Juice Served Here, co-founder and former CEO Alex Matthews now tasked with the job of evolving the visual identity for Forager Project as the plant-based food and beverage brand’s new chief marketing officer.

This week, two up and coming natural food brands — chilled bar brand Perfect Bar and baking mix company Foodstirs — announced they are launching at Starbucks cafes nationwide. The retail addition is just one piece of each brands’ marketing strategy for product innovation and capturing new consumers.

Seafood brand Safe Catch hopes to bring millennials back to the canned seafood category and investors believe they can. Yesterday the brand announced a $5 million raise.

Watch as Stonewall Kitchen CEO John Stiker spoke with the NOSH team about how he’s looking to further build out Stonewall’s gourmet food empire by diversifying. The hope is to create a platform of numerous specialty brands across all categories.

To make sense of the FDA’s recent flood of guidances and announcements, we spoke with a few industry experts to help us break down the regulatory and political jargon and explain what it could potentially mean for business leaders.