Food Industry News, Insights, and Education for the CPG Community

NuttZo founder/CEO Danielle LiVolsi recalled the creative ways that she won over the nut butter and snack brand’s first retail buyers, why she adheres to the Nordstrom model of customer service and why she has consistently turned down outside investment. We also sat down with Kun Yang, the co-founder/CEO of cactus water brand Pricklee, who discussed the impact of localized social marketing.

During an exclusive session that covers everything from the founding to the final sale, NOSH Live attendees will get to relive the key decisions and strategies of a brand that grew the right way: Lily’s Sweets. During the event, taking place on Dec. 2 and 3 in Santa Monica, Calif., two separate panels will tell the Lily’s Sweets story.

Seeking to broaden its presence in CPG, the team behind produce oriented brand Love Beets announced last week the debut of Offshoot Brands, a venture group and consulting business that will acquire, invest in or assist other better-for-you brands.

Hot and spicy flavor innovations continue to be a notable trend in the food space this year, particularly as consumer interest in international and experimental flavors grows, with 428 new spicy products hitting shelves in North America in 2021, according to Mintel.

This week, frozen food brands Real Good Foods filed with the Securities and Exchange Commission (SEC) SEC to undergo an initial public offering. The company is seeking to raise $86.25 million in order to expand its distribution and capacity at a new manufacturing facility.

In this week’s Checkout, Stonyfield Organic welcomes terminated Horizon suppliers to its Direct Supply Program; McDonald’s brings its McPlant to the U.S.; The National Confectioners Association publishes a new report on chocolate consumer habits and preferences; and Thrive Market launches a shoppable cookbook.

Canadian cannabis operator Canopy Growth Corporation has entered a definitive agreement to acquire cannabis edibles maker Wana Wellness for $297.5 million, which will go into effect upon federal legalization of THC in the U.S.

During an investor presentation on Thursday, Hormel Foods highlighted opportunities for expansion in categories like on-the-go snacking and plant-based meat as the company continues to evolve from its roots as a commodity-driven meat-focused platform to a “global branded food company.”

In this week’s distribution roundup: Undercover Snacks onboards with United Airlines, Stryve gains more ground in convenience and retail, AYO Foods expands presence nationwide and Jersey Tomato Co. sauces reach new shelves.

Join BevNET and NOSH on October 19 at 3 p.m. ET for a special SuperCharge: Innovation event. With our expert presenters and open discussion, we’ll be able to dial in the direction and timing of your innovation efforts to maximize their impact, minimize mistakes and allow you to feel more secure throughout your entire push toward food and beverage brilliance.

Caffeine is perhaps the original functional ingredient, with coffee and tea battling sleep-derived mornings and afternoon slumps for generations. Over recent years, demand has continued to surge, with the rise of RTD coffee and highly caffeinated energy drinks and shots making it even easier for consumers to get their caffeine fix. Food brands are trying to get in on this energy action, taking cues from beverage companies and stepping up their use of caffeine as an ingredient.

The FDA issued voluntary guidance today aimed at incrementally reducing sodium levels in processed foods. The guidance comes five years after the action was first proposed in draft legislation and urges the food industry to decrease the average sodium levels found in products by about 12% over the next two and a half years.

Blended meat brand Misfit Foods may not have ultimately walked away from the television show Shark Tank with an investment deal, but it did garner some invaluable product feedback. The result of this insight debuted this week: a new Smoked Cauli Chicken Brat.

After facing financial challenges that led to layoffs and a pivot in manufacturing, plant-based meat brand No Evil Foods yesterday announced it had secured bridge note financing from Big Idea Ventures’ New Protein Fund I. The brand plans to use the capital to execute a previously announced switch from self-manufacturing to co-packing and to launch new innovations. The amount of the loan was not disclosed.