Bakeful Debuts Sweet Baked Snacks at Target Nationwide, Including Exclusive New "Brownieful" Mini Brownies

FOR IMMEDIATE RELEASE:

NEW YORK, NY - April 23, 2026 - Bakeful, the fast-growing emerging snack brand that’s reinventing the sweet baked goods aisle with its clean-label, better-for-you treats, announced its nationwide arrival at Target stores and Target.com. The debut brings three of the brand’s fan-favorite products to Target guests: Donutful Pink Sprinkle Dipped Mini Donuts, Muffinful Chocolate Chip Mini Muffins, and Brownieful Confetti Mini Brownies, available exclusively at Target. Designed for “label-reading parents,” the full Bakeful lineup features 25% less sugar than leading brands and uses only real ingredients like cage-free eggs, unbleached flour, and non-GMO chocolate, with no artificial colors or flavors.

Target is a natural home for Bakeful, putting clean-label sweet baked snacks within reach of the millions of families searching for a better option in the packaged goods aisle. The brand is built for engaged parents who want treats made with ingredients they can feel good about, and kids who just want something that tastes delicious. Bakeful was born from a simple but urgent belief: the sweet baked snack aisle is long overdue for better options. No shortcuts, no mystery ingredients. Just real, craveable treats made the right way.

Headlining the Target launch is Brownieful, a first-of-its-kind mini brownie available exclusively at Target. Rich, fudgy, and made with real chocolate, Brownieful is the only mini brownie of its kind on Target shelves and is made without the artificial preservatives, colors, flavors, and refined ingredients that dominate the packaged brownie category. Perfectly portioned for lunchboxes and after-school snack time, it’s a permissible, indulgent treat that parents feel proud to serve and kids will ask for by name.

“We started Bakeful because we believe families deserve a better option: a sweet baked treat that actually tastes indulgent AND is made with real ingredients,” said Tony Davis, founder & CEO of Bakeful. “For too long, parents have had to choose between snacks their kids will eat and snacks they can feel good about. Our mission is to end that compromise. Launching at Target brings our mission to life at a scale that can now reach every family in America. And we couldn’t be more proud and excited to debut Brownieful, exclusively at Target, as part of that journey.”

All Bakeful products are non-GMO, OU Kosher certified, and shelf-stable.

About Bakeful:

Bakeful is a better-for-you sweet baked snack brand on a mission to bring better options to families in the packaged baked goods aisle. Every product is made with cage-free eggs, unbleached flour, real sugar, and non-GMO ingredients, with no artificial colors, flavors, preservatives, or sweeteners, and 25% less sugar than the leading packaged baked goods. The clean-label lineup includes mini donuts, mini muffins, and mini brownies in a variety of flavors, without sacrificing an ounce of joy. Bakeful is “Ful of Joy. Ful of Flavor. Ful Stop!” Available at Target, Amazon, select retailers, and at bakeful.com. Target and the Bullseye Design are registered trademarks of Target Brands, Inc.

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