Food Industry News, Insights, and Education for the CPG Community
Mighty Leaf Tea Founders Launch Functional Beverage Line
Having founded and sold one beverage brand, husband and wife Gary Shinner and Jill Portman are setting their sights on a new segment of the tea category: functional drinks. The two co-founders of Mighty Leaf tea this month launched Good Pharma, a line of coffee and teas infused with functional benefits.
Office Hours: Firm Up Financially in 2021; Join the Live Studio Audience
Office Hours, the show where experts bring their strategy and experience to bear against the complexities of growing brands, is returning to serve the BevNET and NOSH community with all-new episodes starting March 3. Join the live studio audience and submit your questions for the upcoming show.
Distribution Roundup: Allergy-Friendly Brands Partake, Blake’s Seed Based Expand in Retail
In the latest distribution news, allergen-free snack brand Partake and Blake’s Seed Based make retail gains, Poppy Hand-Crafted Popcorn launches in Whole Foods and keto snack mix maker Hilo Life makes its retail debut.
The Checkout: HighKey Partners With Ryan Reynolds’ Maximum Effort; Mondelēz Launches Startup Program
In this week’s Checkout: HighKey partners with Ryan Reynolds’ marketing firm Maximum Effort; Price Chopper/Market 32 and Tops Markets announce a merger agreement; Mondelēz SnackFutures launches a new startup program; and Kellogg’s and Lotus Bakeries report earnings.
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Watch: Product Showcase: Nutrition Bars, Bonus Interviews
In our December edition of Category Close-Up: Product Showcase we spoke with executives from nutrition bar brands about their latest product launches and the category at large. In this special bonus segment, you’ll hear from several emerging bar brands about the market dynamics that are currently shaping the category and what their companies have been up to over the last several months.
Expo West Moves to Virtual Format
Trying to continue safely supporting the natural products community, media and events company New Hope announced today that it would cancel the in-person aspect of its annual Natural Products Expo West conference, moving the event to a virtual format.
Sunwink Expands Outside of RTD With Superfood Powder Mixes
Botanical tonic brand Sunwink is expanding its plant-based platform outside of ready-to-drink beverages with the launch of Superfood Powder Mixes.
Post Holdings Announces SPAC
Yesterday Post Holdings company announced the formation of a special purpose acquisition company (SPAC) entitled Post Holdings Partnering Corporation (PHPC). The blank check company plans to list on the New York Stock Exchange with the intent of raising $400 million.
Featured Jobs
Gallery: Brands Celebrate Valentine’s Day With Seasonal Launches
According to the National Confectioners Association, 86% of Americans said they plan to share a gift of chocolate and candy this Valentine’s Day. To offer consumers a variety of seasonal treats to choose from, brands rolled out several sweet (and a few salty) limited edition products to celebrate the holiday. Check out the gallery for notable Valentine’s Day offerings, including new Theo Chocolate and Honey Mama’s flavors and the return of Grillo’s Pickle Bouquet Kit.
Powerful Nutrition and MMG Consumer Brands Combine to Form Powerful Brands
High-protein snack maker Powerful Nutrition announced last week it has combined with consumer products investing platform MMG Consumer Brands to form Powerful Brands, a CPG holding company focused on launching and acquiring health and wellness companies.
Beam Raises $5M Series A, Launches First Non-CBD Line
Direct-to-consumer wellness brand beam has raised $5 million in a Series A financing round, the company announced today. This month, beam made its first expansion outside of the CBD space with the launch of Elevate, a line of powdered hydration drinks packaged in single-serve sticks.
Amid Competition, Online Marketplace Hubba Shuts Down
It was one of the first companies to offer food and beverage brands an online wholesaling platform, but pioneering e-marketplace Hubba announced last week it would cease operations, cutting brands off from a popular way to introduce and supply their products to small, independent retailers.
The Checkout: Hakuna Brands Rebrands to Must Love; Red Clay Hot Sauce Raises $1.5M
In this week’s Checkout: Hakuna Brands rebrands to Must Love; Red Clay Hot Sauce raises $1.5 million; Hershey’s reports Q4 earnings; Dole launches a new “Malnutrition Label” marketing campaign; and Frito-Lay and Dairy Farmers of Wisconsin project Super Bowl snacking stats.
Good Eggs Closes $100M, Plans for Expansion
Yesterday ecommerce platform Good Eggs announced the close of a $100 million round of capital, an infusion that will help the company expand into a new geographic region, build out assortment and bring on more support for the growing business.


