From Seed to Tin: Row 7 Elevates the Everyday Vegetable with Category-Creating Launch

Rewriting the Rules of Canned Vegetables Through Better Breeding, Farming, and Chef-Led Technique

NEW YORK (February 24, 2026) — Row 7 Seed Company, the team on a mission to democratize flavor from the soil up, today announces the launch of Row 7 Tinned Vegetables—a category-creating line of chef-crafted, shelf-stable products. Building on the company's seed-to-table model, these tinned vegetables deliver unparalleled flavor with pantry convenience, making exceptional ingredients accessible for any weeknight meal.

A New Category in the Produce Aisle

Row 7 Tinned Vegetables are launching in the produce aisle at Whole Foods Market locations across the Northeast—a deliberate choice that reflects what they are: fresh vegetables bred for flavor, harvested at peak season, and preserved using chef-level techniques.

"Flavor doesn't start in the kitchen—it starts with the seed," says Chef Dan Barber, Row 7 Founder and Chef/Co-Owner of Blue Hill at Stone Barns. "Most canned vegetables come from varieties bred for yield and logistics. Ours come from varieties bred for exceptional flavor, which means they shine fresh and translate beautifully in the tin. When you start with a seed bred for flavor, tinning isn't a compromise—it's a way to enhance what's already there."

The Debut Collection

Arriving on shelves at $7.99 per tin, the launch lineup features three distinct varieties. Each is vegan, gluten-free, certified organic, and cooked with intention to be eaten straight from the tin or used to elevate a meal in minutes:

• Badger Flame Beets (with Extra Virgin Olive Oil & White Balsamic Vinegar): A golden beet variety known for being mild and sweet without the polarizing earthiness of traditional beets. Tender, vibrant, and ready to eat without peeling or roasting.

• Sweet Prince Tomatoes (with Extra Virgin Olive Oil & Red Wine Vinegar): A cherry tomato variety bred for concentrated sweet, bright flavor. These deliver the depth of slow-roasted tomatoes—peak summer flavor, amplified.

• Sweet Garleek (with White Balsamic Vinegar & Dijon Mustard): Row 7's garlic-leek hybrid, cooked confit-style. It offers the sweetness of leeks with a gentle savory garlic backbone—mellow enough to eat by the forkful.

Rewriting the Canning Process

Every Row 7 tin starts with a variety bred for flavor, then preserved using methods designed to enhance rather than diminish what makes it exceptional. The result is a new category of tinned vegetables built on four principles:

• Better Seed: Vegetables bred for flavor, not logistics

• Better Farming: Grown in organic soil and harvested at peak ripeness to lock in nutrition and character.

• Better Cooking: Developed by chefs who rewrote the canning methodology, using techniques like confit and gentler heat to preserve texture.

• Premium Ingredients: Each tin is packed with premium extra virgin olive oil or a vinaigrette crafted by Chef Dan Barber to be a "second ingredient"—a built-in sauce that can dress pasta, grains, or greens instantly.

"We've taken a thoughtful approach in developing vegetables that could deliver restaurant-quality flavor at home," says Row 7's Chief Operating Officer, Liz Mahler. "Our goal is to make that exceptional flavor radically more accessible—not just for special occasions, but for the reality of a weeknight when you have no plan and 15 minutes. These tins close the gap between wanting to cook well and having the time to do it."

Availability

Row 7 Tinned Vegetables are available starting February 24th at Whole Foods Market locations across the Northeast (merchandised in the produce section) and nationwide for direct-to-consumer purchase at row7seeds.com.

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About Row 7 Seed Company

Row 7 is a seed-to-table company revolutionizing how we eat — and how we grow — through better-tasting vegetables. Founded by Chef Dan Barber, Row 7 works with chefs, farmers, and plant breeders to co-select new varieties in the field and kitchen. They partner with regional organic farmers to bring Row 7 vegetables to the grocery aisle. For more information, or to grow your own Row 7 seeds, visit row7seeds.com