Food Industry News, Insights, and Education for the CPG Community

Alexander Harik, founder and CEO of Zesty Z, a brand of condiments, popcorn and seasonings inspired by the Mediterranean diet, discussed company’s positioning as an authentic food brand designed to reach a broad set of consumers and the process of scaling from a single product to a platform brand.

Mondelez’s incubator and investment arm SnackFutures has recently undergone a staffing change, with former PepsiCo investment executive Tapan Shah joining the group last month to head up investing for the snack-focused conglomerate.

Many food and beverage makers often look to adjacent categories for their first brand extension. However, caffeinated bar maker Verb is making a larger leap for its first foray beyond bars: EDM, which stands for Energizing Drink Mix (not electronic dance music). The new line promises consumers a jolt of energy from caffeine, not a bass drop.

In this week’s Checkout, coconut flour-based tortilla and chip maker The Real Coconut rebrands to Sana Foods; low-sugar baby and toddler food brand Serenity Kids raises $7 million; and plant-based bacon maker Hooray Foods secures $2 million in a seed financing.

Today yogurt and dairy conglomerate Danone announced it had sold plant-based nutrition company Vega to private equity firm WM Partners. Terms of the deal were not disclosed.

Here’s another marker that life is approaching a post-pandemic “new normal”: the reintroduction of free samples in grocery stores nationwide. To the relief of brands, who have long relied on sampling to win customers, many retailers announced plans this month to allow brands back in-store for product demonstrations.

Rind Snacks wants to make getting your daily serving of fruits more ap-peel-ing and now it has more powder to make this goal a reality. The snack brand announced this week the close of $6 million in funding, an investment that will help the fruit-focused brand as it makes moves to expand into salty snacks.

We’ve posted the agenda for next week’s BevNET & NOSH Virtually Live event, and we’ve added a new panel to influence you to attend. With so much focus on influencers these days, we’ll be hosting a panel with Thrive Market and CAVU Ventures to address the best ways to exploit emerging social media channels.

Can a Boston based cellular technology company solve the taste and texture challenges around plant-based proteins? Investors are betting more than $200 million on it. Boston-based food technology company Motif FoodWorks announced today it has closed a $226 million funding round, which the company will use to expand R&D capabilities as it looks to “solve key sensory and nutritional challenges” in plant-based meat and dairy products and commercialize its first ingredients next year.

NOSH’s Pitch Slam 10 will feature the founders of the hottest new food brands competing virtually for the title. The semifinalists have been chosen, as well as the expert judges, who will be providing feedback and ultimately choosing the winner. So let’s meet the players.

Last week Chuck Muth, Chief Growth Officer at Beyond Meat, announced he had retired from the plant-based brand after four years. Muth will remain on the boards of several notable food and beverage brands, including Beyond Meat’s own joint venture with PepsiCo.

Chloe Epstein and Michael Sloan, the co-founders of better-for-you frozen novelty brand Chloe’s, explained why they shifted focus from foodservice to packaged goods and why Chloe’s is not shy about putting a target on the back of big CPG.

“Powerful branding, international exposure, and strong Environmental, Social, and Governance (ESG) credentials” are just three of the qualities making Oatly a major player in the plant-based food and beverage space, according to a new equity research report from Credit Suisse.

On Thursday, New Mexico Fresh Foods (NMFF) will host a ribbon cutting ceremony to celebrate the opening of its new high pressure processing (HPP) tolling facility — the first in the state. The company offers services for food products, juice, cold brew coffee, tea and green chili.