About All Día
All Día is an Austin-born, ultra-premium, spirit-based RTD crafted for the wellness-conscious drinker. We exist to bridge the gap between "No-Alc" and full-strength cocktails with the lightest spirit RTD on the market: 2.5% ABV and just 50 calories. Winner of the BevNet Best of 2025 Awards, All Día is disrupting a crowded category with a formula designed to be enjoyed "All Damn Day".
As the first "feet on the street" for All Día, your primary mission is to secure "Golden Placements" across Central Texas. You aren't just selling a can; you are owning the cold box. You will spend 80% of your time in the field, moving between liquor stores, hotels, resorts and high-volume bars to ensure All Día is the first thing a customer sees. You are a heavy user of the All Día CRM, treating every visit as a data point to refine our 2026 launch strategy.
Core Responsibilities
- Distribution Growth: Identify, pitch and open new on and off-premise accounts in Austin and San Antonio, focusing on our top 50 targets.
- Merchandising & Cold Box Dominance: Visit existing accounts daily to ensure All Día is stocked, front-facing, and positioned for maximum velocity.
- Wholesaler Synergy: Lead "Ride-Alongs" with wholesaler reps. You are the product expert; they are the logistics experts. You will support their team on how to pitch All Día.
- Liquid to Lips: Manage and execute high-impact tastings and events. You own the setup, the "Hook," and the critical follow-up to secure the re-order.
- CRM Discipline: 100% daily logging of all account activity, using data to refine our 2026 launch strategy and track "Bounty" performance.
Required Qualifications
- 2+ years in beverage sales (Spirits/RTD/Craft Beer preferred).
- Knowledge of the Texas TABC landscape.
- Hustle-First Mindset: A self-starter who thrives on "the hunt" and is comfortable being the first sales hire in a fast-paced startup environment.
- Ability to lift/carry 40lb cases on a repetitive basis.
- A valid driver's license and a reliable vehicle for daily market travel.
Compensation
- Base: $50,000
- Bounty Performance Model: High-incentive placement bonuses for new accounts and monthly depletion bonuses on re-orders.
- On Target Earnings: $105,000/year