Food Industry News, Insights, and Education for the CPG Community

Dive into all the with NOSH’s Weekly Briefing with all the top news from last week including Eat The Change’s $14M investment, a pivot by Yolélé into becoming a fonio supplier and a podcast interview with Wilde Brands about lessons in rebranding.

In this week’s notable new products roundup, Patagonia Provisions spices up its line of tinned fish products, Lenny & Larry’s introduces a protein-packed chocolate-covered wafer bar and Ruby Hibiscus Water collaborates with Bjorn Corn on a new snack.

This Saturday, October 21st, marks the deadline for early registration pricing for not one, but three major events in the food, beverage, and beer industries, which are all taking place in Marina del Rey, CA this winter.

Wilde Brands founder and CEO Jason Wright talks about broadening the product’s positioning through rebranding, maintaining investor buy-in amid changes and how it is currently strategizing growth in new channels.

What does it take for a brand to disrupt existing food categories and stand out from the pack? Charlotte Apps, the Global EVP of Bain’s Consumer Products practice, will speak at NOSH Live to offer brands, investors and other executives a playbook for insurgent brands based on years of compiling data on companies that have broken from the traditional order.

Better-for-you Mexican food brand Tia Lupita has closed a $2.6 million funding round led by Santatera Capital and GBM Ventures to support product innovation and expansion into new markets. The entire round was raised by Mexican investment institutions.

This Saturday October 21st, early registration pricing expires for NOSH Live Winter 2023, taking place on November 30 + December 1 in Marina del Rey, CA. Register now and save $100 per registration (Insiders save $200!).

Eat the Change (ETC) has brought in another $14 million in growth capital to fuel its quest of changing consumers’ eating habits by widening distribution of Just Ice Tea and further testing its Cosmic Chews snacks.

Daily Harvest founder and CEO Rachel Drori is stepping away from overseeing day-to-day operations at the frozen food company, turning the reins over to chief supply chain officer Ricky Silver.

Since the onset of the pandemic, a volatile economic climate has harshly impacted consumer-facing businesses’ ability to raise funding due to increased cost of capital and unpredictable product demand.

African foods brand Yolélé is splitting from its longtime supply and distribution partner Woodland Foods as it looks to expand its business to serve as both a CPG brand and an ingredient supplier.

Fresh granola bar maker Mooski is reaching new regions after inking deals with Foxtrot, Fresh Thyme Market and Central Market over the past two months. Check out the full roundup for distribution updates from Cometeer, Voyage Foods, Stumptown and That’s it.

In this week’s notable new products roundup, Meati enters the snacking space with a new jerky offering, TCHO teams up with Equator Coffees to craft its newest chocolate bar and Barnacle Foods expands its kelp hot sauce line.

On this week’s show, the Eat The Change team discusses how its identity has evolved by rethinking product lines. Seth Goldman, co-founder and CEO, and Sarah Shah, Marketing Director talk through how they evaluated the product mix, ultimately making a measured decision to discontinue one slow turner and revamp and reposition another.