What does it take for a brand to disrupt consumer product categories and stand out from the pack? Charlotte Apps, the Global EVP of Bain’s Consumer Products practice, examines this question every year as she and her team develop the global consulting company’s Insurgent Brands report.

Brands identified as insurgent in years past include Ithaca Hummus, Kevin’s, Real Good Foods, Caulipower and Once Upon a Farm. While they might be different from the other companies in their categories, they’ve grown as insurgent brands by having some common characteristics.

Apps will speak at NOSH Live to offer brands, investors and other executives a playbook for insurgent brands based on years of compiling data on companies that have broken from the traditional order.

Takeaways from the session will include:

• Winning characteristics of insurgent brands
• Tactics insurgent brands have used to capture outsized share of growth
• What it takes to successfully scale as an Insurgent Brand

Attendees can also meet one-to-one with retail buyers, sample the latest natural food innovations, learn from some of the best minds in the business, attend Boot Camp to learn the basics of starting a natural food business, build industry awareness by pitching in Elevator Talk at NOSH Live, and participate in a livestream interview in the Taste Radio studio.

Join us on November 30 + December 1 in Marina del Rey, CA. Take advantage of early registration pricing through Saturday, October 21.

Register for NOSH Live Winter 2023 >>

About NOSH Live

NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.