NOV 30 + DEC 1 | MARINA DEL REY, CA

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An Event for Food Industry Leaders and Innovators

An Event for Food Industry Leaders and Innovators

Members of the natural food industry attend NOSH Live to collaborate, connect, and come up with innovative solutions. This December, NOSH Live is heading to Marina del Rey, CA.

All-stars take to the stage to provide actionable insights that help food businesses grow responsibly. Off-stage there is plenty of time for sampling and discussion with potential partners from the supply, investment, retail, and services community who have answers and solutions for some of the industry’s toughest challenges. Leave the event with new partnerships and actionable insights that will materially impact your business for the better.

NOSH Live Winter 2023 Agenda

NOSH Live’s two-day program looks to the coming year with presentations and discussions with key industry leaders on innovation, investment, retailing, and the key opportunities and trends that will enable growth within the natural food business.

Please note: All times US Pacific Time

  • 7:00 AM9:00 AM

    Breakfast & Registration

    Breakfast, coffee and beverages are served from 7:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 7:00 AM PT.

  • 8:00 AM10:00 AM

    Boot Camp Presentations & Networking

    Location: Promenade Ballroom - Lobby Level

    Boot Camp is a fast dive into the basics of launching a food brand with hand-chosen CPG experts and entrepreneurs. All Boot Camp Presentations are 15 minutes, starting at 8 a.m.; as soon as all speakers are finished, attendees join them at round tables for individual Q and A.

    Cybele Pascal: Commercialization and Co-packing
    Rob Leichman: Understanding Retail Channels 
    John Maggiore: Prepping for the Sales Call
    Kaitlin Morgan &  Joanie Merriman: Finding and Using Data
    Bob Burke: Financial Survival for Entrepreneurial Brands

  • 8:00 AM2:30 PM

    One-to-One Meetings with Retailers & SPINS

    Location: Outdoor Sinder Lounge - Lobby Level
    Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Retail meetings will be 10 minutes and SPINS consultations will be 30 minutes. The complete schedule is posted at the Help Desk.

  • 9:15 AM10:00 AM

    Networking Break, Boot Camp Round Tables & Sampling

  • 10:00 AM10:15 AM

    Welcome Remarks

    Location: California Ballroom - Lobby Level
  • 10:15 AM10:45 AM

    The State of the Food Industry: Reflecting on 2023 and Looking Ahead to 2024

    Location: California Ballroom - Lobby Level
    • Dan Epley, VP of Dry Grocery, Whole Foods Market
    • Matt Parry, CEO and Co-Founder, The Good Crisp Company

    Watch Video

  • 10:30 AM12:30 PM

    Sponsored Workshop: Predicting Palates – Leveraging AI (Almond Intelligence) to Innovate for Tomorrow’s Tastes

    Location: Palisades - Lower Level
    How can artificial intelligence be harnessed by food professionals to inspire new product introductions and marketing ideas? The Almond Board of California (ABC) and AI-powered platform Tastewise will host a panel discussion followed by a deep dive into trends for almonds, and a demonstration with Chef Henry Hill (Hill’s Research Kitchen) showcasing recipe concepts inspired by AI— or “almond intelligence”— derived from Tastewise. A live Q&A will close the session.

  • 10:45 AM11:15 AM

    The Immi Story: From Inception to Investment

    Location: California Ballroom - Lobby Level

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  • 11:15 AM11:45 AM

    What's On the Mind of The Next Generation of Investors

    Location: California Ballroom - Lobby Level
    When doing due diligence, these Gen Z and Millennial angel investors and VC team members are still looking at balance sheets, but they evaluate a brand’s potential for success with their own special lenses as digital and online natives – so their views on social media presence and D2C strategy are highly relevant. For those brands looking to raise capital now, or in the future, understanding how to pitch these investors will be an absolute must.

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  • 11:45 AM12:15 PM

    Inside the TruFru Deal: Product, People and Position

    Location: California Ballroom - Lobby Level
    The trio will discuss Trü Frü’s business strategy, growth, and the factors of its story that made it appealing to an acquirer such as Mars. Exploring both the early stages of the brand and its expansion, the group will help the audience understand how a deal could be proposed that revealed to Mars and other companies Trü Frü’s potential as an acquisition target, and the process that it took to accomplish the sale.

    • Brian Neville, CEO & Founder , Trü Frü

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  • 12:15 PM12:30 PM

    NOSH Best of 2023 Awards Announced

    Location: California Ballroom - Lobby Level
    The winners of the NOSH Best of 2023 Awards will be announced live on the NOSH Live stage. We will also be interviewing one of our winners!

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  • 12:30 PM2:00 PM

    Lunch Break, Sampling & Elevator Talk

    Lunch is served in the Bayview Ballroom on the rooftop level and is included with registration. Sampling continues in the foyer of the main ballroom and Taste Radio Studio livestream interviews take place in the Peninsula room on the lower level.

  • 2:00 PM2:30 PM

    Digging into Digital and Getting Ahead At GoPuff

    Location: California Ballroom - Lobby Level
    How do brands get in the hands of consumers – and investors? Increasingly it's through fast-delivery services like GoPuff. During the event, the retailer’s VP of Merchandising, Max Crowley, will sit down to discuss the burgeoning sector and the role emerging brands can play when they’re stocked at GoPuff. 

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  • 2:30 PM3:00 PM

    How Insurgent Brands Win

    Location: California Ballroom - Lobby Level
    Brands identified as insurgent in years past include Ithaca Hummus, Kevin’s, Real Good Foods, Caulipower and Once Upon a Farm. While they might be different from other companies in their categories, they have characteristics in common and have grown as insurgent brands by applying a common growth model. Charlotte Apps will offer brands, investors and other executives a playbook for how insurgents grow and scale based on years of research on these brands.

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  • 3:00 PM5:00 PM

    NOSH Live Happy Hour, Presented by ForceBrands

    Location: Sinder Outdoor Lounge - Lobby Level
    At the end of Day 1, continue the day’s conversations at the NOSH Live Happy Hour. Watch a live folk singer perform while networking and enjoying beverages and passed appetizers.

NOSH Live Winter 2023 Speakers

At NOSH Live, natural food industry experts tackle the industry’s toughest challenges and provide solutions to help you move past obstacles and reach your next milestone.

Brian  Neville

Brian Neville

CEO & Founder , Trü Frü

Matt Parry

Matt Parry

CEO and Co-Founder, The Good Crisp Company

NOSH Live 2023 Sponsors

Meet 1:1 with Retail Executives & SPINS

Gain valuable strategies and data insights to thrive in retail stores across the nation. Learn how to secure shelf space, excel once you’re on the shelf, and stay ahead of industry trends. One-to-one meetings will be private and scheduled throughout the two-day event. Retail meetings will be 10 minutes and SPINS consultations will be 30 minutes.

  • Dan Epley

    Dan Epley

    VP of Dry Grocery, Whole Foods Market

  • David Lafferty

    David Lafferty

    Director, Beverages & Snacks, Whole Foods Market

  • Anamaria Friede

    Anamaria Friede

    Director, Baking & Meals, Whole Foods Market

  • Stephanie Truscott

    Stephanie Truscott

    Director, Candy, Breakfast, Bars, Coffee & Tea, Whole Foods Market

  • Lisa Tosun

    Lisa Tosun

    Senior Local Forager, SoCal, Whole Foods Market

  • Christine Dang

    Christine Dang

    Category Manager, Thrive Market

  • Kelly Bond

    Kelly Bond

    Associate Category Manager, Thrive Market

Recent Event Announcements

  • NOSH Live Winter 2023: Taste Radio Studio Schedule; Watch the Free Livestream

    It’s almost time for NOSH Live Winter 2023! If you’re unable to join us in-person, you still have the opportunity to listen to the important conversations happening on the main stage and in the Taste Radio Studio - we will make a free livestream available on November 30th and December 1st.
  • NOSH Live Winter 2023 is Just 1 Week Away!

    In just one week, natural food professionals will meet in Marina del Rey, CA for NOSH Live Winter 2023. This is your chance to network with industry leaders, sample the latest natural food innovations, and tap into insights that will help you shape your business strategy for 2024.
  • NOSH Live Winter 2023: Meet the Pitch Slam Judges

    We’ve already revealed the finalists for NOSH’s signature pitch competition, the NOSH Live Pitch Slam, taking place at NOSH Live in Marina del Rey on December 1. Now, let’s meet the judges.
  • NOSH Live Winter 2023: How Tacombi Brought a Culinary Perspective to CPG

    Working with chefs and incorporating food trends has become a common marketing tactic for CPG brands, but that’s very different from building your brand as an outgrowth of your restaurant business - and bringing that company’s cooking mindset to its products. For Dario Wolos, however, there was no other option.

The NOSH Live Experience

Product Sampling

Take a first-hand look at up-and-coming food trends before many of your competitors have a chance. Looking to have your product sampled for feedback? Just register and apply.

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Pitch Slam Competition

The NOSH Live Pitch Slam allows emerging brands to showcase their products to our expert panel and in-person audience to gain feedback and industry exposure. 

Learn More

Networking with Industry Leaders

At NOSH Live, well-connected industry experts are in the room and ready to talk. Ask them your questions, review your strategy, and head into 2023 with a clear path forward (and a new partner or two).

Boot Camp for Startups

Boot Camp at NOSH Live is designed to support early-stage brands through a series of easily digestible presentations covering finance, branding, marketing, sales, and operations.

Who Attends NOSH Live?

  • Startup brands looking for advice, guidance, and partnership
  • Founders who have hit a plateau and wants to overcome hurdles and reignite growth 
  • Mid-stage brands looking to vet their 2023 business plans before they execute on them
  • Brand leaders who want to hear the latest and greatest when it comes to innovation, natural food trends, and consumer behavior 
  • Brand executives searching for fresh, new ideas that will push their business to the next level
  • Retailers searching for up-and-coming brands to bring excitement to store shelves
  • Investors on the hunt for the next big name in natural food
  • Suppliers looking to help brands cut costs and increase value
  • Service providers wanting to help brand leaders get their product into the hands of consumers

Marina del Rey Marriott

We will be taking advantage of the SoCal weather, views of the marina and magnificent sunsets. For registered attendees, discounted rooms are available first come, first served. Register today to have first access to the room block.

From the Community

"It's an intimate environment where you can get stuff done and make those connections that will lead to the big break, the big opportunity as a young brand."

"There's always been at least one connection every single time that has helped us progress our business forward."

"This is one of the events that's always on my calendar. It's very informative, very intimate. It's the polar opposite of the big expos."

Invest in the Future of Your Business

Attending NOSH Live is the first step in propelling your business into growth mode. Establish new partnerships, vet your 2023 strategy before putting it into action, and walk away with the ability to make more strategic decisions for your company.