Working with chefs and incorporating food trends has become a common marketing tactic for CPG brands, but that’s very different from building your brand as an outgrowth of your restaurant business – and bringing that company’s cooking mindset to its products. For Dario Wolos, however, there was no other option.

Wolos’ Mexican food empire began with a taco stand run out of a refurbished 1963 bus in Playa del Carmen. In 2010, he “upgraded” his digs to a taqueria located in a New York City garage, a modest start for what ultimately became Tacombi, a venture-backed chain of restaurants across six states in the eastern U.S.. But brick and mortar only can expand so far and so fast, and in 2021 Wolos and his team spun out Vista Hermosa, a retail line of tortillas, chips, and frozen burritos, to reach customers across the nation.

At NOSH Live Winter 2023, Wolos will share his journey from taco truck to freezer door, providing valuable advice for any brand seeking to incorporate a more culinary approach to their own brand, be it through marketing, trend-inspired SKUs, co-founders or chef partnerships.

Topics we’ll explore will include:

• How to incorporate CPG items into a restaurant-first strategy
• How to approach building a line of CPG products that appeal to a “foodie” audience yet are still desirable for a broad swath of consumers.
• How to make sure your mission and values carry over when you have two different businesses running simultaneously.

Register for NOSH Live Winter 2023 >>

About NOSH Live

NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.