How Insurgent Brands Win

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Brands identified as insurgent in years past include Ithaca Hummus, Kevin’s, Real Good Foods, Caulipower and Once Upon a Farm. While they might be different from other companies in their categories, they have characteristics in common and have grown as insurgent brands by applying a common growth model. Charlotte Apps offers brands, investors and other executives a playbook for how insurgents grow and scale based on years of research on these brands.