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Food and beverage industry news.
Five Months In, Magic Spoon Closes a $5.5M Round
Today cereal brand Magic Spoon announced that, five months after launch, it has closed a $5.5 million round of funding to help propel its growth. The $10 a box cereal is sold direct-to-consumer and targets the carbohydrate-avoiding consumer, often associated with the Keto or Paleo diets.
To Target New Shoppers, Vital Proteins Expands Portfolio
Vital Proteins is ready to go beyond beauty. The collagen-focused company announced today the launch of a line of bars, sports drinks and a liquid creamers, moves CEO and founder Kurt Seidensticker told NOSH are designed to help the brand target a wider array of shoppers and expand beyond its core wellness enthusiast.
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River of Sweet Dreams: Hudson River Foods’ Journey to Better-for-You Success
Hudson River Foods is winding its way upstream. With two recent acquisitions, Hodgson Mills and Dancing Deer, the company is solidifying a hearty footprint in the better-for-you baking category.
Halo Top Sold to Blue Bunny Producer
Low-sugar, high-protein frozen phenomenon that briefly captured an outsize share of the frozen dairy aisle, Halo Top manufacturer Eden Creamery has been sold to Ice Cream manufacturer Wells Enterprises, Inc. As part of the deal Halo Top President and COO Doug Bouton will license the Halo Top brand outside of the United States and Canada as part of a new company he plans to operate after the deal closes.
The Checkout: Appetites Big and Small Hungry for Plant-based
The plant-based protein category shows no signs of slowing down, with more innovation and investment coming daily — and even making its way to baby food. In this week’s Checkout, two major CPG brands announced plant-based meat innovations, while another will dip its toes into plant-based seafood. And baby food maker Yumi is pairing with vegan fast-casual brand ByChloe to appeal to little palates.
Taste Radio: When Brand And Strategy Are Misaligned, What’s The Remedy?
Evan Holod, the CEO of Michel et Augustin US, the American arm of the popular French snack maker, explained how the company reimagined its brand positioning and product packaging for American audiences.
Former Dairy Founder Raises $11M to Launch Nondairy Production Center
Former dairy founder Tom Moffitt is following the herd toward plants — opening nondairy food processor Culture Fresh Foods in a facility formerly owned by Danone. The company announced the close of a $11 million round of funding yesterday.
SPINS Releases First State of the Natural Industry Report
Natural is thriving, according to the State of the Natural Industry report by data firm SPINS and media company New Hope Network, released last week.
Gallery: Late Summer Launches
August saw brands release new products designed to combat summer temperatures and get ready for back-to-school, from Coolhaus and French’s limited edition mustard flavored ice cream to easy breakfast options from Mom’s Best Cereal and Abe’s. Check out more of August’s new products below, including new launches from Frozen Garden, Brekki and Smashmallow.
Taste Radio: You Might Be Surprised By Dr. Andrew Weil’s Take On Top Of Mind Trends
In this episode, we sat down with one of the most influential health and wellness experts in America, Dr. Andrew Weil. As part of our interview, Dr. Weil discussed his views on anecdotal versus clinical evidence, the concept of “food as medicine,” and his growing interest in personalized nutrition, cannabis and psychedelics. He also explained his criteria for endorsing and investing in food and beverage brands.