Marketing

Former Shark Tank winner Pipsnacks is growing its family of heirloom corn snacks, launching new cheese balls and corn chip dippers into retail this month. The Brooklyn-born company is also rebranding its image, pivoting away from its artisanal roots as it seeks to expand.

Farmhouse Culture has gone back to basics in order to grow. Over the past eight months new CEO Scott Lerner has revamped the fermented food business — including a new look, new headquarters, and a shift away from in-house production — in an attempt to move beyond its natural channel roots. “We’ve totally retooled the business,” Lerner told NOSH.

At this week’s Summer Fancy Food Show, Schuman Cheese debuted an updated look for its Bella Rosa line of cheeses. The hope is to expand the brand nationally and attract new consumers with brightly colored new packaging and a new snackable format.

Meat snack producer Stryve doesn’t just want to be the country’s leading biltong brand; it wants to be the manufacturer of choice for the growing category. The company last week announced the close of a $16.5 million round of funding to not only grow its own brand but to grow its manufacturing facilities as well.

Conagra, America’s fourth-largest food company, revealed upcoming product innovations, homing in on healthy and sustainable solutions for snacking and mealtime.

Latin-inspired food manufacturer Teasdale Latin Foods, which says it had about $20 million in retail sales last year, is trying to rethink its offerings for the next generation of shoppers and bring more differentiation to a typically commodity-priced category.

During the company’s annual Analyst Event last week, Hershey executives showed attendees why they think the company is positioning itself to become a leader in the e-commerce space — and what other brands can learn from its transformation to a digital-first operation.

From a Brooklyn-based chocolate brand’s abstract and artful new packaging to a complete rebrand for the maker of a crispy cereal treat, here are some of the new looks the NOSH team saw from the floor.

The lawsuit claims the brand misleads consumers with its front-of-pack design, and now the suit is driving many industry leaders to question what are the most effective ways to deploy clean label marketing strategies.

From a premium chip maker to a fig-filled cookie brand, here are some of the latest redesigns and rebrands in the natural snack set.