Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Sauz Launches In Target With New SKU
Next-generation pasta sauce producer Sauz announced a major expansion that will bring the brand, along with a new SKU, to all 1,825 Target stores nationwide by the end of this year.
New Products: S’NOODS Releases Sweet Kugel Chips, Pitaya Hops into Smoothie Pops
In this week’s new products roundup, S’NOODS transforms a holiday favorite into a snackable chip, Pitaya unveils a new line of smoothie pops, and Lexington Bakes rolls out a seasonal lineup of four new product collaborations.
Former KIND Exec Launches Baking Mix Brand Built on Guilt-Free Shortcuts
Lindsay Hancock, the former SVP of sales at KIND, has launched My Better Batch, a line of premium baking mixes crafted to deliver homemade-tasting cookies.
3 Natural Food Marketing Trends That Can Go Away Right Now
Troubling patterns have emerged in the always-evolving and hyper-frenetic world of food marketing, where the quest for the next big trend often eclipses the pursuit of genuine value.
Oasis Date Aims To Take Over Medjool Market
Oasis Date (formerly Oasis Date Gardens) announced it is now the largest date producer and processor in North America with over 5,000 farmed acres of organic Medjool dates including the world’s first Regenerative Organic Certified farm.
Inside DeeBee’s Dip’ems Expansion
DeeBee’s has made a name for itself selling its core Freezie Pops product line, and now it’s looking to parlay its commitment to clean label, low-sugar treats into the snack set with the launch of Dip’ems.
Stoked Oats Expands Beyond Breakfast With Alt-Rice
Stoked Oats announced it is moving beyond the breakfast aisle for the first time with the launch of a new innovation today: Stoked OatRice.
Dave’s Killer Bread Can’t Kill Off Deceptive Ad Suit
Dave’s Killer Bread will have to face accusations that it’s “Good Seed” and “21 Whole Grain” breads deceive consumers about their protein content after a California federal judge recently moved to certify the class.
Gopuff’s Latest Delivery? New Tools For Advertisers
Gopuff’s seemingly interminable search for growth has taken it deeper into digital advertising with the introduction of several new tools aimed at capturing more Gen Z and millennial consumers.
New Products: Belgian Boys Do Breakfast, A.1. Spreads Some Steakhouse Butter, Plus Brooklyn Beckham’s Hot New Brand
In this week’s notable new products roundup, Jelly Belly evokes nostalgia through two new collaborations with toy giant Mattel, Belgian Boys makes its first foray into the grab-and-go category and Brooklyn Beckham – the eldest child of David and Victoria Beckham – enters the food and beverage world with his new hot sauce brand.