Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Report: Alt-Protein Must Fine Tune Marketing, Innovation To Go Mainstream
While scale may be a near-term limitation to the success of alt-proteins, marketing to mainstream consumers remains the category’s most significant roadblock to achieving the its stated missions.
Expo West 2023 Gallery: Sweets & Treats Get a Better-for-You Makeover
The aisles at Natural Products Expo West 2023 included a wide array of better-for-you sweets and treats from both new and existing brands in the category. From decadent dessert-inspired teas to chocolate bars to fruit-flavored gummies, these new products hope to offer options designed to fulfill every consumer’s sweet tooth. Check out this gallery for a deeper dive into the newly launched products featured at Expo West.
Expo West 2023 Gallery: Frozen Foods Category Sees New Innovations from Brazi Bites, Tucson Tamale and More
At last week’s Natural Products Expo West, innovations in the frozen food set were plentiful, ranging from modern interpretations of international flavors to plant-based breakfast sandwiches to crispy appetizers. Here’s a look at some of the notable new and recently-launched products featured at Expo West 2023.
Expo West 2023: New Products From Goodles, Rob’s Backstage Popcorn and Mason Dixie
Next week brands and entrepreneurs from across the CPG industry will soon come together at Natural Products Expo West to highlight their latest product innovations along with new technology and trends. Both NOSH and BevNET will have ongoing coverage over the coming days, but here’s a quick preview of just some of the new releases from exhibiting brands, including Goodles, Rob’s Backstage Popcorn and Siete.
XCJ Rebrands as MiLa, Prepares Retail Rollout
After bringing in $31 million in financing over the past year, Chinese food brand Xiao Chi Jie (XCJ) is preparing for its retail debut, beginning with a new name: MiLa.
News Roundup: JBS Fights National Ad Board Over Net Zero Claims; Flower Foods Acquires Co-Man Papa Pita
In this week’s roundup: JBS fights BBB National Ad Division over net zero claims; Flower Foods completes acquisition of co-manufacturer Papa Pita; USDA appeals to WIC for updated guidelines and Red Lobster looks to CPG to salvage sales.
Notable New Products: Churro-flavored Ice Cream, Plus Tingly Ted’s Hot Sauce
In this week’s notable new products roundup, Kraft Heinz teams up with musician Ed Sheeran to launch a new hot sauce, Ben & Jerry’s takes inspiration from a classic global treat and Babybel releases its first new flavor since 2014.
Notable New Products: Ted Lasso-inspired Ice Cream & Air Fried Kettle Chips
In this week’s notable new products roundup, Jeni’s Ice Cream takes inspiration from Ted Lasso for its newest flavor, Morningstar Farms teams up with Pringles to create Chik’n Fries and Kettle Chips launches what might be the first air fried packaged snack on the market.
Notable New Products: A New Addition to the Hot Ones Lineup & Iron Chef Inspired Ramen Kits
In this week’s new products gallery, Brightland teams up with White Buffalo Land Trust, Hearthy Foods expands its wellness product lineup and Brooklyn Delhi incorporates the notorious ghost pepper into its latest hot sauce.
Notable New Products: Pancake Cereal & Baja Blast Hot Sauce
In this week’s new products roundup, Belgian Boys brings a viral TikTok trend to retail shelves, Lesser Evil unveils outer space-themed snacks and Goodles declares, “Here Comes Truffle.”