Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Fly By Jing Extends Chili Crisp Into The Noodle Category
Fly By Jing (FBJ) is trying its hand at a meal time product once again with today’s launch of Sichuan Noodles in Chili Crisp and Sweet & Spicy varieties.
Insider Daily Briefing: How CPGs Tackle Transparency
Ever since the pandemic, consumers have been increasingly demanding transparency in food supply chains with health, safety and sustainability becoming top drivers of those requests. Here’s how brands are meeting those emerging needs.
New Products: Ithaca’s Black Bean Hummus & Graza’s ‘Grazola’
In this week’s new products roundup, Stouffer’s and Rice-A-Roni enter the shelf-stable mac and cheese category, Ithaca unveils its latest hummus flavor and Graza teams up with RIND Snacks to create “Grazola.”
Like Air Debuts New Flavor Program On TikTok Shop
Puffed corn snack producer Like Air announced a new strategy today that will see it release limited-time flavors exclusively via TikTok Shop.
Creator Collab: Feastables and PRIME Link Over Lunchly
PRIME has joined forces with Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.
Insider Daily Briefing: K-Food Continues to Climb
Expect Korean foods and flavors to roll out to more retail shelves in the coming year as the cuisine continues to gain traction on U.S. menus.
New Products: Collabs From Mike’s Hot Honey and Side Project Jerky, Plus Afia, Big Mozz & More
In this week’s new products roundup, Mike’s Hot Honey unveils yet another co-branded product, SPAM takes inspiration from a popular Korean condiment, and Krusteaz ventures into the refrigerated aisle.
Inside Fancypants Baking Co.’s Plans to Scale Its New Cookie Line
After two decades of focusing on decorated cookies, Fancypants Baking Co. is ushering in a new era of growth centered around a line of bite-sized, sustainability-focused cookies crafted with “pantry ingredients.”
Inside Amazon Saver’s Private Label Debut
Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.
Insider Daily Briefing: Why Beyond Meat Is Going After A Whole Cut
Late last week, CEO Ethan Brown announced the company will soon roll out a whole muscle cut, plant-based steak. As consumers cite the segment’s over-processed nature, could Beyond’s embrace of healthfulness inject a panacea into its challenged profit margins?