Marketing

Rudi’s Mountain Bakery has set its sights the freezer aisle adding 12 new value-added products thanks, in part, to the brand’s new “idea man” and chief innovation officer Justin Gold.

The Winslow, Maine-based company, formerly known as the Maine Crisp Company, is now known as Better With Buckwheat following a full company rebrand announced last week. Alongside the new identity, the company is also launching its first new line, crackers as part of a broader strategy shift to build out a buckwheat-based snack platform.

In this week’s roundup of notable new products, Pringles jumps on the everything bagel flavor trend, Yaza looks to bring Americans labneh and GEKI launches what it claims to be the first chili-infused noodles available in the United States.

Although ONE Brands may be known for its low-sugar, high-protein bars, the company is seeking to expand to new occasions with the launch of its newest innovation, ONE Puffs. The product release marks the company’s first foray into the salty snack space.

In this week’s notable new products roundup, Planters looks to a classic fall treat for flavor inspiration, Volcanica scores a touchdown with Seattle Seahawks wide receiver DK Metcalf and Beekeeper’s Naturals makes its Walmart debut with its new functional lollipops.

In this week’s New Products Roundup, Momofuku step back into noodles, Harvest Snaps gets spicy and Justin’s hits the trail with a nut mix.

In this week’s notable new products roundup, Siggi’s and KIND get a head start on the fall season with pumpkin-inspired offerings, Rivalz introduces a single-serve format, and Siete debuts a line of salsas.

In this week’s notable new products gallery, Veggies Made Great expands its frozen snack collection with the addition of Blondie Bites, Fishwife launches two new sardine flavors that have been two years in the making and Compartes brings back a unique twist on one of the trendiest foods in America.

In this week’s notable new products roundup, Lesser Evil goes to infinity and beyond through a new partnership with Toy Story, Sauz seeks to usher in a new generation of pasta sauce options and Second Nature launches a set of globally-inspired trail mix.

Following a limited test, Kraft Heinz is starting the nationwide rollout of its first Philadelphia brand plant-based spread in Original, Strawberry and Chive & Onion varieties.