Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
How Big CPG Attracts A Cost-Constrained Consumer
Execs from big CPG food and beverage companies share their approach to the current state of consumer spending, or the lack thereof.
New Products: Pilgrim’s Chicken Nugget Smash Cake & Seal the Seasons’ Blue Spirulina Smoothie Kit
In this week’s notable new products roundup, Pilgrim’s creates a savory twist on what has become a first birthday tradition, TABASCO launches its first Mexican-style hot sauce, and Seal the Seasons debuts its Blue Spirulina Tropical Smoothie Kit after nearly a year’s worth of R&D.
A Bite With…The Coconut Cult CEO Ari Raz
Now that The Coconut Cult has fully rolled out its refreshed packaging design, CEO Ari Raz talked with Nosh about positioning the plant-based yogurt for future success and how clear messaging is a big part of its growth strategy.
Jesse & Ben’s Take Aim At ‘Big Potato’
Jesse & Ben’s aims to challenge category incumbents by leading with a deep connection to the people behind the brand and utilizing better-for-the-planet and -people ingredients.
New Products: Pumpkin Seasonals Abound; Bachan’s Unveils First Category Expansion
In this week’s new products roundup, Bachan’s makes its first foray into the dipping sauce category, GOOD GOOD introduces what it claims to be the first no-added-sugar vegan lemon curd, and Wheaties honors tennis star Coco Gauff ahead of this year’s U.S. Open.
Growing Goodles: Deluxe Line Launch Set To Double Consumer Base
Goodles is turning the box on its head once again and looking to shake out a notch more of nostalgia for a new consumer group.
Inside Kencko’s Product Line Evolution After First Year In Retail
Smoothie powder producer Kencko is taking its freeze-drying expertise to a new aisles. The New York-based company recently introduced a new line of Iced Lattes and more as it marks it first year in retail.
New Products: Lay’s Global Flavors & Chosen Foods’ Pumpkin Spice Avocado Oil
In this week’s new products roundup, Pop-Tarts unveils its biggest product yet, Chia Smash launches a line of poppable PB&J bites, and Fishwife releases its new-and-improved Smoked Rainbow Trout after two years of R&D.
Plonts Bets on Microbes to Crack the Code on [Stinky] Plant-Based Cheese
Dairy cheese stinks, literally. Plant-based cheese (typically) doesn’t. That’s why category newcomer Plonts is seeking to crack the code by using microbes to achieve crowd-appealing taste, texture and smell.
Insider Daily Briefing: Profitable Performance & Purpose-based Product Positions
Also in this edition: Oats Overnight soaks up $35 million, Siddhi closes on $135 million Fund II, details from Sprouts’ earnings and how Above Food is building on regenerative ingredients.




