Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
3 Farm Daughters Bets on Unenriched Pasta as Demand for Simple Ingredients Grows
3 Farm Daughters is working to capitalize on the rising interest in simple-ingredient, nutrient-dense foods with a U.S.-made and milled better-for-you, unenriched pasta that meets a range of emerging consumer demands.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
Distribution: Pasta Rummo Goes National With Whole Foods Market; Real Good Foods Lands in Publix
Pasta Rummo, which touts itself as the first pasta worldwide with a third-party “al dente” certification, has gone national with Whole Foods Market. Consumers can now find the brand’s 11 classic and gluten-free pastas at the retailer, including its Shells and Mezzi Rigatoni, which are exclusive to WFM through the end of this year.
Notable New Products: IPA Mac & Cheese and Frozen Greek Yogurt Pints
In this week’s notable new products roundup, Goodles celebrates National IPA Day with a new flavor launch, One Stripe Chai Co. introduces its first coffee product and Confetti Snacks unveils new mandarin orange “chips.”
Notable New Products: Block Party Coffee & Everything Bagel Dip
In this week’s roundup of notable new products, Partners Coffee releases its first summer blend, Brightland teams up with A Dozen Cousins to launch a seasoning sauce designed for summer grilling and BelliWelli expands its lineup of gut-friendly snack bars.
Notable New Products: S’mores Protein Cereal & 1-Step Frappés
In this week’s notable new products roundup, Blender Bites launches its new 1-Step Frappé innovation, Rao’s announces a pop-up in Chicago showcasing five new SKUs and Three Wishes takes inspiration from a classic fireside treat to create its newest flavor.
Sweets & Snacks 2023: The Latest Innovations from ChocXO, Endangered Species, Joyride and More
The aisles of the Sweets & Snacks Expo 2023 were packed with a wide array of new innovations from both new and existing brands. With 16,000 expected attendees, 2023 marked the last year the show will be held in Chicago, instead rotating between Indianapolis and Las Vegas moving forward.
Return of the Mac: 8 Myles Rebrands, Puts Comfort Food First
Fresh from raising seven-figures for its line of frozen clean-ingredient mac and cheese, 8 Myles has rebranded to Myles Comfort Foods and relaunched its flagship product with a new look and new SKUs.
Notable New Products: Velveeta-infused White Chocolate Truffles & Moo Point Coffee
In this week’s notable new products roundup, Compartes teams up with Velveeta for a unique collaboration, Central Perk rolls out new FRIENDS-themed coffee blends and RXBAR grows its morning and mini offerings.
Hershey’s Eyes ‘New Snacking Occasions’ With Ocean Spray Product Partnership
Hershey’s expansion of its snacking business continues with today’s announcement of a new line of chocolate-dipped cranberry bites created in partnership with new Ocean Spray.
Target Takes Ten Brands for Accelerator Cohort
Target announced its Takeoff Food and Beverage Accelerator program class of 2023. The mentorship program will help 10 emerging food and beverage brands successfully improve branding and marketing strategies.
Moving into Meals, Omsom Takes a ‘Saucy’ Approach to Instant Noodles
Omsom is taking its unique branding approach to the quick-ready meal category with a 4-SKU line of Saucy Noodles, marking the brand’s first major line extension since the company hit the market in May 2020.