Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Tantos’ Puffed Pasta Chips & Juicy Marbles’ Reformulated Plant-Based Ribs
In this week’s new products roundup, Ready. Set. Food! teams up with beloved children’s TV character Daniel Tiger to launch a line of puree pouches, Juice Generation makes its first foray into the gelato category and Bubbies unveils a TEA-riffic new flavor.
Why LOVO Chocolate Markets Plant-based Milk Varietals, Swiss Origin
LOVO Chocolate has honed a unique position in the milk chocolate set and is aiming to “punch out” a new arena that embraces the flavor profiles of plant milks.
New Products: Collabs From Heinz, CaliBagels and DEUX, Spiceology’s First Spanish-Inspired Blend
In this week’s notable new products roundup, Hellmann’s turns up the heat through a new collaboration with Tajín, Spiceology launches its first Spanish-inspired spice blend and Ben’s Original makes its center plate debut.
El Nacho Enters the Ring As Boston Restaurateur Turns to CPG
The tortilla chip set is crowded, but with a total market share valued at $4 billion, one restaurant-backed, Boston-based brand believes there is plenty of room to build something “different.”
Active Culture Appeal: How Cottage Cheese Is Keeping Its Cool
The popularity of cottage cheese has been rising since spring 2023, but now over a year later, the it is still trending up, finding its way into new products and signaling that its newfound appeal may not be just another flash in the pan.
Healthspan vs. Lifespan
Recent trendlines suggest that today’s consumers aren’t as much interested in living long, as much as they are in living well.
Yes Chef: A Look at ‘The Bear’ Season 3’s Feast of Brand Deals
Watching the latest season of FX’s hit show “The Bear” felt like the CPG industry’s version of a Super Bowl commercial blitz. In between the action of Season 3 was a packed menu of brand deals.
New Products: 5-Hour Energy’s Hot Sauce & Cheez-It’s Collab With Hidden Valley Ranch
In this week’s notable new products roundup, 5-Hour Energy unveils its caffeinated BBQ sauce, Oat Haus teams up with Ambitious Kitchen, and Fx Chocolate expands its portfolio of protein supplement bars.
Summer Fancy Food: Glucose Control Callouts, Vevan Refreshes Branding
New products, innovative brands and industry trends were showcased at the annual Summer Fancy Food Show hosted by the Specialty Food Association. Here’s a first look from Nosh.
New Products: Heyday Canning’s Soups and Chilis & Carnation’s Jalapeño Flavored Evaporated Milk
In this week’s new products roundup, Digiorno teams up with Marvel to celebrate the upcoming release of “Deadpool & Wolverine,” Mavericks expands its snack portfolio with the introduction of sandwich crackers and Pilgrim’s hopes to “knock the boredom out of chicken.”