New Products: Collabs From Heinz, CaliBagels and DEUX, Spiceology’s First Spanish-Inspired Blend

In this week’s notable new products roundup, Hellmann’s turns up the heat through a new collaboration with Tajín, Spiceology launches its first Spanish-inspired spice blend and Ben’s Original makes its center plate debut.

SPAM

Likely inspired by the fact that Korean foods are gaining ground in the global set (per SPINS), SPAM has launched its new Korean BBQ variety. The new offering features a blend of umami and Korean-inspired spices and is meant to be cooked on the grill, over rice or on a toasted bun with kimchi slaw. SPAM Korean BBQ Flavored is available exclusively at Walmart stores nationwide and on Walmart.com. For more information, visit spam.com.

CaliBagels

San Diego-based bagel company CaliBagels has joined forces with iconic seafood seasoning brand Old Bay to introduce Old Bay Bagel Chips. The snack is seasoned with the one-of-a-kind blend of 18 herbs and spices including black pepper, paprika, celery salt and red pepper flakes. CaliBagels’ Old Bay Bagel Chips are available online via the brand’s website for $19.99 per 4-pack of 5 oz. bags. For more information, visit calibagels.com.

Heinz x Marvel

Cosplay meets condiments in the new collaboration between Heinz and Marvel, which features limited edition collectibles that let fans accessorize their ketchup and mustard bottles to resemble Deadpool and Wolverine. The collectibles release is part of a larger campaign between Heinz and Marvel Studios’ “Deadpool & Wolverine” that includes a new short film featuring a voiceover from Ryan Reynolds. Heinz is set to release a select number of the “Deadpool & Wolverine”-inspired ketchup and mustard collectibles in the U.S. via social media in the coming weeks. For more information, visit heinz.com.

Turkey Hill

In an effort to satisfy late-night summer cravings, Turkey Hill has announced the launch of its Late Night Ice Cream collection. The new lineup features seven flavors: Ultimate Cookie Overload, Cherry Chocolate Chunk, Chocolate Peanut Butter Cup, Brownie Batter Cookie Dough, Buttery Southern Pecan Pie, Salted Caramel Dark Chocolate Espresso and Mint Chocolate Cookie. Starting this month, all seven flavors will be available at select retailers including Food Lion, ShopRite, Giant Food and Turkey Hill Minit Markets. For more information, visit turkeyhill.com.

Birch Benders

Birch Benders is highlighting a trendy tuber with its newest release, Ube Mochi Pancake & Waffle Mix. The new mix combines the essence of ube (purple yam) with the texture of mochi thanks to the use of sweet flour. Birch Benders’ Ube Mochi Pancake & Waffle Mix is now available at Whole Foods and online for $5.99 per 14 oz. pouch. For more information, visit birchbenders.com.

Once Upon a Farm

Once Upon a Farm, the childhood nutrition brand co-founded by actress Jennifer Garner, has expanded its product portfolio to include Soft-Baked Bars for Kids. Offered in four flavors at launch – Apple & Oat, Chocolate Oat, Mixed Berry and Banana Chocolate Chip – the bars are made with whole grain oats, fruits, veggies and fats like coconut oil. Additionally, the brand has released its limited edition Back-to-School Four Packs of organic dairy-free smoothies and organic immunity blends. For more information, visit onceuponafarmorganics.com.

DEUX x Deuxmoi

Gluten-free snack maker DEUX has partnered with DeuxMoi, an anonymous Instagram account that publishes celebrity gossip, to launch its new Cookies & Cream cookie dough flavor. Aptly named ANON PLS, the new flavor features a hint of vanilla complemented by “generous” layers of white chocolate. Consumers can purchase DEUX x DeuxMoi ANON PLS on the brand’s website for $16 per jar. For more information, visit eatdeux.com.

Ore-Ida x GoodPop

Ore-Ida has teamed up with GoodPop to launch the Fudge n’ Vanilla French Fry Pop, a frozen treat inspired by the American tradition of dipping salty french fries in a creamy milkshake. The limited-edition treat features a vanilla oat milk base wrapped in a chocolate fudge shell and rolled in crispy potato bits. It will be available for nationwide shipping via GoodPop’s website for $9.99 per 4-pack. For more information, visit goodpop.com.

Tajin x Hellmann’s

Hellmann’s has tapped Tajin, which touts itself as the top chili lime seasoning in the U.S., to introduce its new Chili Lime Mayonnaise Dressing. The new condiment features Tajín Clásico seasoning, a blend of chili peppers, lime and sea salt. Hellmann’s Chili Lime Mayonnaise Dressing is available at grocery stores nationwide with a SRP of $4.49 per bottle. For more information, visit hellmanns.com/us/en/home.html.

Ben’s Original

Ben’s Original has expanded its product portfolio with the addition of Ben’s Original Street Food, bringing the brand known for its side dishes to the center of the plate. The new range of entrees is now available across North America in four flavors: Jamaican Jerk Style Red Beans & Rice with Chicken, Gumbo with Chicken Andouille Sausage, Fried Rice with Vegetables and Bean & Rice Burrito Bowl. For more information, visit bensoriginal.com.

Mary’s Gone Crackers

Snack maker Mary’s Gone Crackers has unveiled new packaging for its Super Seed varieties and Original flavor crackers highlighting its organic and gluten-free status. The redesigned packaging is available in both a new 4 oz. box and the existing family size 6.5 oz. box. For more information, visit marysgonecrackers.com.

Kraft x Super Mario

Kraft Mac & Cheese is leveling up with the launch of its newest shapes variety, Super Mario Power-Up Shapes. The new offering, which features Fire Flower, Super Star and Super Mushrooms Shapes, is now rolling out to major retailers nationwide in the classic blue box as well as Easy Mac cups. For more information, visit kraftmacandcheese.com.

Spiceology

Spiceology, the spice brand known for its Periodic Table of Flavor, has launched its first ever Spanish-inspired blend: Tomatador. The versatile blend features tomato powder, paprika, vinegar and herbs. Spiceology’s Tomatador is available for purchase via the brand’s website for $14.95 per 5.6 oz. jar. For more information, visit spiceology.com.

Daily Harvest

Subscription food service Daily Harvest has added two new meals to its portfolio, Butternut Squash + Cauliflower Mac n’ Cheese and Sesame Fried Rice + Edamame. The former is a dairy-free mac n’ cheese style pasta that gets its cheesiness from nutritional yeast and organic vegetables like parsnips, butternut squash and sweet potato. The latter combines brown and wild rice with edamame, red bell peppers and tamari. For more information, visit daily-harvest.com.