Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
What Is ‘Latino Coating,’ and How Can It Be Stopped?
The Hispanic Marketing Council is using the term to refer to a superficial marketing approach that layers Latino elements onto products, campaigns, media or entertainment for the appearance of diversity.
New Products: Collabs From Drumstick and Colavita, Belgian Boys’ Refrigerated Pancakes
In this week’s new products roundup, Death Wish launches its first offering specifically crafted for iced coffee consumption, Belgian Boys expands its lineup of breakfast products and HelloFresh teams up with Colavita for its Ciao, Italia menu.
Easy Squeezy: Chefs Life Debuts Squeezable Bottles, Ramps Up Distribution
To capture a larger share of the cooking and finishing oil market, Chefs Life – the company founded by celebrity chef and restaurateur Brian Malarkey – is introducing a new line of squeeze bottles to its portfolio while expanding its national distribution footprint.
New Products: Cholula’s Burrito Bowls & Local Hive’s Hot Sauces
In this week’s notable new products roundup, Goldfish proves that pickles can journey far beyond the jar, Cholula makes its first venture into the frozen meal set, and HelloFresh introduces a new Ranch Flight.
The Sauz Is Simmering: Can It Build For A New Generation?
The aptly named pasta sauce brand is aiming to reinvent the jarred tomato sauce category with ‘innovative, flavor-forward SKUs.’
New Products: Club Crisps, Utz Team Up With Mike’s Hot Honey; Chips Ahoy Goes Gluten-Free
In this week’s notable new products roundup, Club Crisps and Utz add some heat to their respective product portfolios through collaborations with Mike’s Hot Honey, Chips Ahoy unveils its first ever gluten-free cookie and MìLà teams up with comedian Nigel Ng (better known as Uncle Roger).
New Products: Collabs From Oreo and Churn; Mary Jones’ Venture into D9 Gummies
This week’s new product gallery reads something like a superhero team-up comic, thanks to a couple of eye-catching co-branded releases from Mondelez-owned brands Oreo and Sour Patch Kids, as well as grass-fed, flavored butter maker Churn. Plus, Mary Jones makes its first foray into D9 gummies.
Walmart Doubles Down On Private Label With Premium, Accessible bettergoods Debut
The country’s largest grocery retailer is setting up to capitalize on consumers’ growing affinity for private label offerings amid continued, heightened food prices. Walmart debuted its new store brand, bettergoods, today with over 300 unique products.
New Products: Slate’s Protein Cookies & Ace Hardware’s BBQ Sauces
Have you been patiently waiting for Ace Hardware to get in the CPG game? Kinda weird, if so, but this week consider your patience rewarded.
Why Refresh Gum Tapped Nostalgia To Rethink BFY Candy
What began as a pandemic-era home kitchen experiment has transformed into a full-blown business with 3,000 retail placements across all 50 states, all in just two years’ time. Last week, Refresh Gum doubled its SKU count with three new plant-based, sugar-free gums in Peppermint, Bubble Gum and Peach flavors.