Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Chili Crisp-flavored Popcorn & Electrolyte-packed Fruit Pouches
In this week’s notable new products roundup, Lindt introduces a non-dairy version of its classic chocolate truffles, GoGo Squeez targets an older crowd with electrolyte-infused fruit pouches, and Tochi heats up its line of Asian-inspired popcorn flavors.
Behind Big Picture Foods’ Big Move Across Aisles
Big Picture Foods has always had a vision that goes beyond its flagship line of fermented, organic and regeneratively-grown olives, peppers and capers. Now, three years after the company’s launch, that picture is starting to come into view.
New Products: Reformulated Stuffed Puffs & Gochujang Kettle Chips
In this week’s notable new products roundup, Stuffed Puffs reinvents its flagship milk chocolate-stuffed marshmallows, Whisps launches its “cheesiest cheese snack yet,” and Kettle Brand capitalizes on the rising popularity of Korean cuisine in the U.S with a limited-edition Gochujang flavor.
New Products: Dan-O’s Tac-O Seasoning, Danone’s REMIX Collection and Kraft’s Creamy Sauces
In this week’s new products roundup, Wonderful Pistachios unveils its newest fiery flavor, Kraft launches its first innovation under the new Kraft Sauces rebrand and Pop-Tarts seeks to make some noise in the snack aisle.
Expo West: Plant-based Innovations and Snack Bars Line Extensions
Natural Products Expo West saw a plethora of new product launches, and we are digging back into our notebooks to highlight some of what we found. Here’s a roundup of the latest plant-based innovations as well as some notable new snack highlights
To Expo Or Not To Expo?: Brands Share Why They Skipped Anaheim This Year
In the current macroeconomic environment some brands have become increasingly more strategic about where they set up a booth. We caught up with a few of them to learn why they did not make the trip to Anaheim this year.
Making Waves With Microalgae: Meet Algae Cooking Club
Algae Cooking Club launched earlier this year and immediately began to make waves in the industry and online. But, despite the rising popularity of macroalgae – a group that includes seaweed, sea moss, kelp and other ocean-hailing ingredients – in food and beverage products, Algae Cooking Club (ACC) identifies with a completely separate group.
Expo West: ZenB’s Path To Brand Building With A Simple Pea Ingredient
Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?
Believe It’s Not Butter: Premium Brands & Alternatives Seek Category Breakthrough
From butter boards and exotic flavors to premium $11 Les Pres Sales Sea Salt Camargue butter and refrigerated ghee sticks, there’s been plenty of buzz coming out of the solid cooking fats category.
Expo West Gallery: New Products From Icelandic Provisions, Chocxo, Lesser Evil & More
Continuing with our Expo West 2024 coverage, here’s a look at some of the hottest new products and trends that we spotted on the show floor last week, including Lessr Evil’s better-for-you take on Funyuns, Icelandic Provisions’ collection of alt-dairy skyr, and much more.





