Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Naturally Funny: 10 of Food’s Most Laughable April Fools’ Pranks
This Saturday, some of food’s biggest names got in on the jokes, fooling consumers about everything from new services and dramatic name changes to “innovative” product launches and category jumps.
Willow Tree Unveils New Look
The new branding elements visually reinforce Willow Tree’s fresh, delicious, easy-to-prepare family meal solutions, and the simple, honest and premium ingredients used to make them.
Backstage Organics ‘Greening the Green Room’ With Brand and Band Partnerships
For the musicians, working with the San Francisco-based company is an opportunity to eat healthy on the road. For the food brands, it’s a way to market themselves and get endorsements from groups with a similar mission and larger audience reach. But for Founder Scott Manning, it’s more personal.
Navitas Naturals Rebrands to Navitas Organics, Launches Superfood Essential Blends
Navitas Naturals®, The Superfood Company®, announces a company rebrand with the new name, Navitas Organics™, and tagline empowering people to Live Life Positive™ by focusing on everyday wellness. The rebrand signifies the company’s renewed commitment to offering consumers access to superfood solutions by sourcing organic, premium superfood ingredients and snacks.
One Culture Debuts Branding Facelift and New Flavor
2017 is shaping up to be an exciting year for New York-based upstart One Culture Foods. Launched mid-2015, the brand will be debuting brand new packaging and launching an exciting new flavor, Korean Gochujang Sauté & Marinade, at Expo West to jumpstart an aggressive push beyond their Northeast home region.
Julie’s Organic Ice Cream Gets Rebrand, New Flavors
The brand that established the organic ice cream category in 1998, Julie’s Organic, is reclaiming its leadership position with an elegant rebrand and fresh new line of super premium organic pints. Ripe strawberries, luscious blackberries, dark chocolate chips and fresh organic mint leaves are among the pure ingredients adorning stylish new packaging debuting at Natural Products Expo West (Booth 4153).
Clover Stornetta Farms Rebrands to Clover Sonoma
Clover Stornetta Farms, a third-generation family owned and operated dairy, today announced its new company name, Clover Sonoma. In addition to the brand refresh, Clover Sonoma pledges to remain an independent and family-owned company, reports its new status as a Certified B Corporation®, and makes its first Non-GMO Project Verified conventional milk available in stores.
ALOHA Launches New Products & Rebrands
ALOHA, a wellness brand that makes healthy living simple and accessible, announces the reformulation and expansion of its product lines and a complete redesign of the brand, which will improve shopability and drive brand differentiation. ALOHA makes powerful plant-based nutrition accessible to consumers and believes these changes will drive better shelf presence and consumer awareness.
Nello’s Sauce Rebrands as Nellino’s Sauce Co.
As the result of a settlement of a trademark dispute, Nello’s Sauce will change its name to Nellino’s Sauce Co. The transition will not be immediate.
Bearded Brothers Re-Launches Line of Energy Bars
Bearded Brothers is excited to announce the re-launch of their original and nut-free line of energy bars.