Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Savory Granola, Hot Girl Pickles & Influencer-Approved Chocolate
In this week’s notable new products roundup, Elmhurst 1925 announces the release of its first food product, Streusli brings its granola into new eating occasions and Good Girl Snacks releases Hot Girl Pickles.
‘Regenerative Agriculture Is Not A New Catchphrase’: Five Questions With Singing Pastures Farm Co-Founders John And Holly Arbuckle
The co-founders of Singing Pastures Farm talked to Nosh about bringing the message of regeneratively farmed and pasture-raised pork to the meat snacks category.
Once Upon a Farm Ventures into Dairy With Launch of A2/A2 Whole Milk Shakes
With this week’s launch of A2/A2 Whole Milk Shakes, children’s fresh food brand Once Upon a Farm is seeking to fill a gap for no-added-sugar dairy-based pouches targeted at young consumers.
Influence Peddling: Inside the Platform Connecting CPG Brands With Micro Influencers
As digital tools help to democratize ecommerce for brands both large and small, why can’t influencer marketing be part of that conversation, too? That’s the question being posed by minisocial.
Tom’s Perfect 10 Pushes Deeper into Retail With Whole Foods Debut
Tom’s Perfect 10 is shifting its focus towards brick-and-mortar retail expansion this year, beginning with today’s launch in Whole Foods Market stores across the New York tri-state area.
IQBAR Drops Keto Callout, Refreshes Brand Amid Distribution Expansion
IQBAR is rolling out new packaging across all three product lines next week that will bring simplified nutrition claims and see the adoption of a new tagline: “For Smart Mouths.”
Tacombi Takes on CPG
Working with chefs and incorporating food trends has become a common marketing tactic for CPG brands, but that’s very different from building your brand as an outgrowth of your restaurant business – and bringing that company’s cooking mindset to its products. For Dario Wolos, however, there was no other option.
New Products: Smallhold’s Mushroom Pesto and Tonnino’s Kids Yellowfin Tuna
In this week’s notable new products roundup, Smallhold hits independent store shelves with its Mushroom Pesto, Sleep Walk Chocolateria teams up with restauranter Rick Bayless and EQUII grows its portfolio of protein-boosted breads.
NOSH Live Replay: Big CPG Lessons For Emerging Brands
During the first day of NOSH Live Winter 2023, a cohort of individuals reflected on the leadership and mindset shifts as well as differences to strategy building that guided them from the world of big CPG into new endeavors within emerging brands.
Quinn Snacks Calls Quits on Popcorn as it Pushes Forward on Salty Snacks
Quinn Snacks is discontinuing its microwave popcorn SKUs in favor of focusing exclusively on its higher-margin pretzel products.