Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
Three Bridges’ Rebrand Spotlights Honest Meal Solutions
Three Bridges recently rebranded its line of refrigerated pastas and sauces with updated graphics and sleek new packaging to better showcase the brand’s commitment to providing easy-to-prepare meal solutions that are made from simple, honest and better-for-you ingredients.
Advertising Roundup: Natural Food Brands Hope Super Bowl Bet Pays Off
Avocados from Mexico, King’s Hawaiian, Muuna and Wonderful Pistachios all bought air time during Super Bowl LI on Sunday.
Australian Chip Brand Mamee Rebrands For U.S. Market
Matthew Parry, COO of ABC North America LLC, told NOSH that feedback from The Good Crisp Company’s first nine months on shelves showed that U.S. consumers and retailers were not connecting with the brand’s original name, Mamee.
Dang Foods Rebrands and Launches New Line
In early 2016 coconut and onion chip brand Dang Foods received a minority investment from investment and incubation group Sonoma Brands in order to help the company scale. Apparently, some of it went toward innovation, as well, as the brand is launching a new look and a new line: sticky-rice chips.
A Look Inside Purely Righteous Brands
It’s been two months since celebrity-backed baking mix brand Foodstirs announced that CPG veteran Greg Fleishman would be joining the team as COO and stepping back from a full time role at Purely Righteous Brands, the management consultancy and marketing firm he co-founded with longtime friend Andrew Aussie in 2013. But even with Fleishman working as the COO at Foodstirs, he will still be involved in client projects, he and Aussie told NOSH during a recent interview.
FDA Enlists Public for Potential “Healthy” Label Revision
In response to shifting attitudes towards nutrition and diet, and a high-profile spat with a nutrition bar company,, the U.S. Food & Drug Administration (FDA) announced in late September that it was seeking public input for a new definition of the the “healthy” nutrient content claim for food and beverage labeling.
NuNaturals Reimagines Branding After 17 Years
The new branding and packaging design is hitting shelves fall of 2016.
Soul Sprout Launches New Plant-Powered Snack Innovations
Soul Sprout, a pioneer in the organic sprouted food movement, announced that it will unveil new products that will have among the cleanest and most nutritious ingredients in the bar category. Six new Nut Bars, including three sweet and three savory options, as well as new Almond Butter Bites were introduced at Natural Products Expo East, an annual trade show for the natural and healthy products industry.
Two Moms Gives Birth to Soul Sprout
As competition ratchets up for many of the the niche brands founded in the early wave of natural products, the choice today is either innovate or become irrelevant. Such is the case with snack brand Two Moms in the Raw, which after 10 years is relaunching as Soul Sprout. It’s not just a new name, however: the brand also has new leadership team, new formulation and new goal of appealing to a more mainstream consumer.
Field Trip Jerky Launches New Look & Brand Direction
After six years, Field Trip Jerky is launching a new look and feel for the brand. Each package now features hand illustrated national park impressions and transforms the brand’s “get out there” tag line to the act of adventure.