New Products: Belgian Boys Do Breakfast, A.1. Spreads Some Steakhouse Butter, Plus Brooklyn Beckham’s Hot New Brand

Nosh Staff Sep. 27, 2024 at 11:45 AM

In this week’s notable new products roundup, Jelly Belly evokes nostalgia through two new collaborations with toy giant Mattel, Belgian Boys makes its first foray into the grab-and-go category and Brooklyn Beckham – the eldest child of David and Victoria Beckham – enters the food and beverage world with his new hot sauce brand.

Jelly Belly x Mattel

Jelly Belly has partnered with toy company Mattel to release two new limited edition collections tied to the two of the toy maker’s most popular IPs: Hot Wheels and Barbie. The former features flavors like Very Cherry, Berry Blue, Orange Soda, Lemon and Grap Soda in four formats: 2.8 oz. bags, 7.5 oz. gift bags, 1 oz. single-serve bags and 4.25 oz. gift boxes. The latter – available in the same four formats – features Jewel Bubble Gum, Strawberry Cheesecake, Jewel Very Cherry, Cotton Candy and Strawberry Boba Milk Tea flavors. For more information, visit jellybelly.com.

Vermont Smoke & Cure x WhistlePig Whiskey

Hand-crafted meat stick maker Vermont Smoke & Cure has joined forces with WhistlePig Whiskey to create Maple Old Fashioned Smoked Meat Sticks. The new meat sticks are slow-cooked in Vermont Smoke & Cure’s smokehouse using WhistlePig Whiskey, custom chips from whiskey barrel staves and WhistlePig’s Barrel-Aged Maple Syrup. Maple Old Fashioned Smoked Meat Sticks are available via Vermont Smoke & Cure’s website for $16.99 per 8-stick pouch. For more information, visit store.vermontsmokeandcure.com.

A.1. x Epicurean

Steak sauce brand A.1. is making its dairy aisle debut with the launch of A.1. Steakhouse Butter. The new product was crafted in collaboration with Epicurean Butter and will soon be available at retailers nationwide in 3.5 oz. tubs for $4.99. For more information, visit epicureanbutter.com.

Volkswagen of America, Inc. has announced that VW part number 00010 ZDK-259-101 – better known as VW Gewürz Ketchup Brand will be available in the U.S. for a limited time via the brand’s website. The curious condiment launch comes as the brand celebrates its 75th stateside anniversary. For more information, visit drivergear.vw.com/vw-retail.

Belgian Boys

Belgian Boys has made its first foray into the grab-and-go category with two new products, Breakfast All Day boxes and Pancakes & Go. The former is available in three flavors: Maple Butter, Belgian Chocolate Chip Butter and Sprinkles Butter. The latter is available in two varieties, with each box featuring four mini Belgian Waffles paired with Babybel cheese and dried cranberries or pure maple syrup and dried cranberries. Both new offerings are available exclusively at over 1,800 Walmart stores nationwide with a SRP of $4.98. For more information, visit belgianboys.com.

Nature’s Path

Organic breakfast and snack food brand Nature’s Path has unveiled its latest product, Regenerative Organic Certified (ROC) Flavored Oatmeal. Arriving in two flavors at launch – Berries & Cream and Dark Chocolate & Cocoa – the new offering is available in-store at Whole Foods and Sprouts and online on naturespath.com and Amazon. For more information, visit naturespath.com.

Once Again Nut Butter

Once Again Nut Butter has announced the launch of gluten-free graham crackers in Cinnamon, Real Honey and Dark Chocolate Flavors. The crispy snacks are made in small batches with a blend of organic sorghum flour, oat flour and cassava flour. Additionally, the brand has added a new flavor to its lineup of organic and gluten-free graham sandwiches: Chocolate & Peanut Butter. The new product launches are now available at select stores. For more information, visit onceagain.com.

Cloud 23

Sometime chef/restauranteur Brooklyn Beckham, the son of former soccer star David Beckham and designer Victoria Beckham, is now entering CPG with the launch of Cloud 23 hot sauce. Offered in two varieties – Hot Habanero and Sweet Jalapeño – the sauce is crafted with ingredients like fresh peppers, California citrus and Sel gris (a coarse granular sea salt popularized by the French). Cloud 23 is available online via the brand’s website for $34.99 per 2-pack of 7.5 oz. bottles and in-store at Whole Foods Market nationwide. For more information, visit c23.com.

Fresh Express

Fresh Express has launched a new line of Hot or Cold Salad and Noodle Meal Kits. Available in three flavors – Teriyaki, Asian Sweet Ginger and Korean Sesame – the kits feature chopped vegetables, ready-to-eat pre-cooked noodles, dressing and crispy toppings like wonton strips or sesame sticks. Fresh Express Hot or Cold Salad and Noodle Meal Kits are now available at retailers nationwide with a SRP of $5.99. For more information, visit freshexpress.com.

Hormel

CPG giant Hormel Foods has unveiled its latest patent-pending product, Hormel Black Label Oven Ready Thick Cut Bacon with Oven Safe Tray. Designed to eliminate the pain points of traditional bacon preparation, the new product is designed to be prepared without users having to touch raw meat or worry about cleanup. Hormel Black Label Oven Ready Thick Cut Bacon is now available at select retailers nationwide, with plans for further expansion in 2025. For more information, visit hormelfoods.com.

Yai’s Thai

Yai’s Thai, a subsidiary of DayDayCook, has launched a new series of BBQ and hot sauces exclusively available at 400 Sprouts Farmers Market locations across the country. The collection includes: Original BBQ Sauce, Spicy BBQ Sauce, Sweet BBQ Sauce, Chili Garlic Hot Sauce, Creamy Sriracha Hot Sauce and Classic Thai Hot Sauce, all of which are gluten-free and non-GMO. For more information, visit yaisthai.com.

MoveOn

Ahead of the presidential election, Ben Cohen and Jerry Greenfield – the duo behind Ben & Jerry’s – have endorsed Democratic nominee Kamala Harris with the launch of Kamala’s Coconut Jubilee ice cream. Created in collaboration with political advocacy group MoveOn, the new flavor features coconut ice cream with swirls of caramel and red, white and blue star-shaped sprinkles. Kamala’s Coconut Jubilee will be available exclusively via MoveOn’s “Scoop the Vote” Ice Cream Truck, which will be traveling to swing states to reach more voters. For more information, visit campaigns.moveon.org/scoop-2024.

Stellar Snacks

Vegan snacking company Stellar Snacks has expanded its product portfolio with the addition of gluten-free Stellar Pretzel Thins in Bruschetta, Truffle Pesto and Sea Salt varieties. All three flavors are crafted with ingredients like cassava and chickpea flour, hemp and pea protein, mushroom and avocado oil. Stellar Pretzel Thins are available for purchase on the brand’s website for $36 per variety 6-pack of 7.2 oz. bags. For more information, visit stellarsnacks.com.

Bonne Maman

Premium preserves and spreads maker Bonne Maman has dropped its newest product, Peanut Chocolate Spread. As its name suggests, the new offering blends lightly roasted peanuts, chocolate and cocoa. Bonne Maman Peanut Chocolate Spread is now available at select retailers nationwide, including Gelson’s, Safeway and Albertsons, with a SRP of $6.99 per 12.3 oz. jar. For more information, visit bonnemaman.us.