New Products: 5-Hour Energy’s Hot Sauce & Cheez-It’s Collab With Hidden Valley Ranch
In this week’s notable new products roundup, 5-Hour Energy unveils its caffeinated BBQ sauce, Oat Haus teams up with Ambitious Kitchen, and Fx Chocolate expands its portfolio of protein supplement bars.
Oat Haus
Granola butter brand Oat Haus has teamed up with food blog Ambitious Kitchen to launch its newest flavor, Cherry Pie. The new offering, which is said to taste like cherry pie à la mode, is now available for purchase via the brand’s website for $12.95 per 12 oz. jar. For more information, visit oat.haus.
Lexington Bakes
Bigger might not always be better. Premium brownie and cookie maker Lexington Bakes introduced a scaled down portion size – opting for 2 oz. treats as opposed to its previous 5 oz. size. Reducing the size has allowed the brand to drop its price point to $5.99. Along with the new size, Lexington Bakes has updated its packaging labels and decreased the product’s sugar content between 25% to 30%. For more information, visit lexingtonbakes.com.
Masala Mama
Indian-inspired food company Masala Mama has introduced a 4-SKU line of protein-packed ready-to-eat legumes including Ooh La La Lentils, Cha Cha Chickpeas, La Bamba Black Beans and Rah-Rah Red Beans. The products are made with extra virgin avocado oil and gluten-free ingredients and contain 10 to 13 grams of protein per serving depending on the variety. Masala Mama’s new legume line is available at Sprouts, The Fresh Market and Earth Fare. For more information, visit masalamamafoods.com.
BTR Nation x Blue Bottle
In the middle of a growth-packed year with new distribution and innovation, BTR Nation has teamed up with Blue Bottle to create its new Spiced Chocolate Chip Cookie Dough superfood bar. The bar, which features tasting notes of cardamom, cinnamon and vanilla, is currently rolling out to Blue Bottle cafes nationwide. For more information, visit btrnation.com.
Sweetkiwi x Smurfs
Frozen treat maker Sweetkiwi is seeing blue thanks to its new product collaboration with The Smurfs. The magical new range features Frozen Greek Yogurt Bars in Smurf Berry and Smurf Blue Cookie Crunch flavors. The Sweetkiwi Smurfs line will soon be available at select retailers nationwide through major warehouse clubs. For more information, visit sweetkiwi.com.
Bumpin’ Blends x Barbie
As further proof that Barbiemania is as strong as ever, smoothie cube producer Bumpin’ Blends has dropped a new Barbie x Bumpin’ Blends Strawberry Dream variety. The cubes are made with strawberries, bananas, coconut cream, raspberries and bovine collagen peptides and are designed to support skin health. Each 10 oz. bag of smoothie cubes makes two to four smoothies. For more information, visit bumpinblends.com.
Oatly x Little Spoon
Little Spoon, the meal delivery service offering organic food and snacks for babies, toddlers and kids, has launched a new line of Overnight Oats in partnership with Oatly. Available in Peach Berry Bliss and Apple Cinnamon Swirl varieties, the pouches contain 3 grams and 2 grams of fiber, respectively. For more information, visit littlespoon.com.
Cheez-It x Hidden Valley Ranch
Ranch is undoubtedly having a moment. This year alone, the flavor has blessed the likes of lip balm, snack nuts, cotton candy and more. The latest addition to this growing product list is Cheez-It’s collaboration with Hidden Valley Ranch. From now through July 1, Cheez-It is doing daily limited drops of the ranch-flavored crackers on its website for $5.95 per box. For more information, visit cheezit.com/en-US/home.html.
Fx Chocolate
Fx Chocolate, a Designs for Health brand, has expanded its portfolio of protein supplement bars with five new varieties: Bold Beauty Collagen, Bone Broth Chocolate Crunch, Cocommune, Peanut Butter Joint Power and Plant-Powered Magnesium. Like the rest of the brand’s products, the new bars use allulose – a naturally occurring sweetener in foods like figs and maple syrup – as their primary sweetener. All five new bars are available online for $39.48 per 12-pack. For more information, visit fxchocolate.com.
Castello
Castello has introduced a new line of Whipped Dips in Garlic & Herb, Cracked Pepper and Paprika & Chili flavors. The dips are crafted with imported Danish cheese and carefully selected herbs and spices and free from stabilizers, gums and preservatives. Castello’s Whipped Dips are now available for $3.99 per 5.3 oz. tub at retailers such as Sprouts and Winco. For more information, visit castellocheese.com/en-us.
Whipped Fusion
Whipped Fusion is seeking to shake up the whipped cream category with the launch of its flagship dairy-free, alcohol-infused (14% ABV) whipped cream. Available in a So Vanilla flavor, the product features an 18-month shelf life. For more information, visit whippedfusion.com.
Kellogg’s x Crumbl
Step aside, Cookie Crisp. There’s a new cookie-themed cereal in town: Kellogg’s Crumbl Chocolatey Chip Cookie Cereal. The new cereal aims to bring Crumbl’s famous fresh-baked chocolate chip cookies to the cereal bowl and includes 14 grams of whole grains per serving. For more information, visit kelloggs.com/en_US/home.html.
5-Hour Energy
Just in time for summer cookout season, 5-Hour Energy is giving big grill energy with the launch of its 5-Hour Energy Inspired Energizing BBQ Sauce. The caffeinated sauce features a sweet and tangy Peach Mango flavor and has 60mg of caffeine per serving. The limited release, which began on June 27, will happen over the next four weeks. For more information, visit 5hourenergy.com.
TRUFF
TRUFF, the truffle brand known for elevating pantry staples, is offering a twist on a classic American sauce with its new Buffalo variety. The new sauce will be available in 6 oz. bottles topped with TRUFF’s distinctive truffle-inspired cap in a shade of vivid orange. For more information, visit truff.com.
