Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
3 Farm Daughters Bets on Unenriched Pasta as Demand for Simple Ingredients Grows
3 Farm Daughters is working to capitalize on the rising interest in simple-ingredient, nutrient-dense foods with a U.S.-made and milled better-for-you, unenriched pasta that meets a range of emerging consumer demands.
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
New Products: Goodles’ Gluten-Free Line, Cinnabon Boomchickapop and Flavortown Sauces
In this week’s notable new products roundup, Goodles’ makes its portfolio more inclusive with gluten-free offerings, Siete expands its gluten-free cookie lineup and Guy Fieri brings Flavortown to retailers nationwide. Serenity Kids Serenity Kids is bringing global flavors to tiny tots with its new line of World Explorer Pouches. Available in six varieties – Free… Read more »
New Products: Mean Girls Popcorn, Orthoptera Protein Bars and Kelp-based Powdered Greens
In this week’s notable new products roundup, Rob’s Backstage Popcorn celebrates the upcoming 20th anniversary of Mean Girls, Actual Veggies seeks to reinvent the french fry and Offshore Greens turns to kelp to create a climate-friendly nutrition powder.
Yishi Expands Platform & Reach With Asian-inspired Pancake and Waffle Mixes
Yishi has launched a new line of pancake and waffle mixes, seeking to capture a share of the $202 billion breakfast food market while continuing to bring Asian flavors to the mainstream.
New Products: THC-Infused Chocolate Hazelnut Spread, Mochi Waffles & Frozen Breakfast Sammies
In this week’s notable new products roundup, MyMochi makes its first foray into the breakfast set with mini waffles, Rudi’s expands its frozen portfolio with the addition of breakfast sandwiches and butter launches THC-infused chocolate hazelnut spread just in time for Valentine’s Day.
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
Seth Rogen is the latest Hollywood name looking to be a part of your morning cup with Houseplant Coffee, a collaborative venture announced this morning between the actor’s Houseplant brand and frozen coffee capsule platform Cometeer.
New Products: Savory Granola, Hot Girl Pickles & Influencer-Approved Chocolate
In this week’s notable new products roundup, Elmhurst 1925 announces the release of its first food product, Streusli brings its granola into new eating occasions and Good Girl Snacks releases Hot Girl Pickles.
‘Regenerative Agriculture Is Not A New Catchphrase’: Five Questions With Singing Pastures Farm Co-Founders John And Holly Arbuckle
The co-founders of Singing Pastures Farm talked to Nosh about bringing the message of regeneratively farmed and pasture-raised pork to the meat snacks category.
Once Upon a Farm Ventures into Dairy With Launch of A2/A2 Whole Milk Shakes
With this week’s launch of A2/A2 Whole Milk Shakes, children’s fresh food brand Once Upon a Farm is seeking to fill a gap for no-added-sugar dairy-based pouches targeted at young consumers.
Influence Peddling: Inside the Platform Connecting CPG Brands With Micro Influencers
As digital tools help to democratize ecommerce for brands both large and small, why can’t influencer marketing be part of that conversation, too? That’s the question being posed by minisocial.
Tom’s Perfect 10 Pushes Deeper into Retail With Whole Foods Debut
Tom’s Perfect 10 is shifting its focus towards brick-and-mortar retail expansion this year, beginning with today’s launch in Whole Foods Market stores across the New York tri-state area.

![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)

