Marketing

Washington, D.C.-based peanut butter brand One Trick Pony (OTP) has secured seed funding from Collaborative Fund. The new funds will be used to support retail growth, new innovations and an upcoming packaging overhaul in early 2025.

The countdown to the new year has begun as evidenced by the flow of new trend predictions and reports aiming to bring our expectations up-to-date with future innovation. Today, we are breaking down the themes and ideas shared by the Specialty Food Association while taking a look at how early movers have already injected themselves into the realm of hot new products.

In this week’s notable new products roundup, Gopuff launches a limited-edition candy bar in collaboration with content creator Alix Earle, Crofter’s Organic unveils a squeezable format for its fruit spreads, and Magnolia Bakery brings its signature banana pudding into the CPG world. Little Spoon Little Spoon has released Organic Oatmeal Baby Cereal with full visibility… Read more »

Better Sour announced today it has partnered with Walt Disney Animation Studios to launch a new Passion Fruit flavor of its sour gummies featuring “Moana 2”-inspired packaging, marking the brand’s first single-flavor SKU.

On CPG Week, the podcast team talks about Keurig Dr Pepper’s acquisition of GHOST Energy, Olipop’s sports sponsorship ambitions and a look at Whole Foods Market’s Trend Forecast.

In this week’s notable new products roundup, A-Sha expands its product collaboration with First We Feast’s Hot Ones, MiLa joins forces with pastry chef Dominique Ansel to create its first dessert soup dumpling, and Nestle Toll House celebrates football season with a mashup of two fan-favorite foods.

Social media content creator Dana Hasson today launched Homemade ish, a premium baking mix brand crafted for consumer convenience and customizability that operates under the tagline, “Fake it till you bake it.”

After pandemic driven sales highs and inflationary lows, emerging bean brands are using a variety of techniques from online sales marketing to pouched packaging as they differentiate from category incumbents.

Upcycled potato chip maker Uglies is pushing deeper into convenience, working to prioritize the channel to grow awareness for the brand and its food waste reduction mission at a time when retailers are on the lookout for sustainable products.

In this week’s roundup of notable new products, Myna Snacks unveils three limited batch cookie flavors inspired by its community, Treasure Cave seeks to help “blue curious” consumers ease into the classic blue cheese flavor profile and Goodles expands its lineup of gluten-free offerings.