New Products: Zucker’s Bagels Makes Retail Debut, Jolly Rancher Does Freeze-Dried

In this week’s notable new products roundup, Zucker’s Bagels & Smoked Fish enters retail, The Hershey Company jumps on the freeze-dried candy craze, and Garden Veggie expands its Flavor Burst tortilla chip line.

Little Sesame

Little Sesame has expanded its portfolio of hummus with two new flavors: Green Goddess and Golden Garlic. Like the rest of the brand’s offerings, the two new flavors are crafted with American chickpeas from regenerative organic farmers. Little Sesame’s Green Goddess Hummus is now available at Whole Foods Market stores nationwide as part of the retailer’s seasonal rotation, and Golden Garlic will debut in select WFM stores. For more information, visit eatlittlesesame.com.

Boursin Cheese

Boursin has unveiled its first new product innovation in four years, Boursin Crumbles. Available in two varieties – Garlic & Fine Herbs and Caramelized Onion & Herbs – the new offering seeks to provide consumers with a solution for adding unique texture to their favorite meals. Boursin Crumbles are now available at retailers like Publix, Albertsons, Sprouts and Hannaford for a SRP of $5.99 per 4 oz. container. For more information, visit boursin.com.

Silver Spring Foods

Silver Spring Foods, a subsidiary of Huntsinger Farms, has launched a new Signature Sauce Line inspired by consumer insights and emerging flavor trends. The new collection includes Honey Chipotle Aioli, Garlic Parmesan Aioli, Horseradish Bistro Aioli and Hot Honey Chili Sauce, all of which are available at Big Y, Bristol Farms, Festival Foods, Food City, Giant Company, and Hannaford, among other grocery stores. For more information, visit silverspringfoods.com.

Garden Veggie

Snack maker Garden Veggie has added two new flavors to its line of Flavor Burst Tortilla Chips: Smoky BBQ and Sweet Tangy Chili. The better-for-you chips are crafted with spinach, beet, red bell pepper, carrot, tomato and non-GMO corn. Garden Veggie Flavor Burst Smoky BBQ Chips are exclusively available at Walmart in 12 oz. bags, while Flavor Burst Sweet Tangy Chili Chips are available at Kroger in 6 oz. bags. For more information, visit gardenveggiesnacks.com.

General Mills

General Mills has unveiled its first instant ramen varieties: Old El Paso Fajita, Old El Paso Beef Birria, Totino’s Cheese Pizza and Totino’s Buffalo-Style Chicken Pizza. The new products will begin rolling out to Walmart stores next month. For more information, visit generalmills.com.

Jolly Rancher

The Hershey Company is capitalizing on the freeze-dried candy craze, which originated on TikTok, by dropping Jolly Ranchers Freeze Dried. The confectionery giant has transformed the brand’s signature flavors – Green Apple, Blue Raspberry and Watermelon – into light, crunchy puffs. Jolly Ranchers Freeze Dried is now available in 3.1 oz. bags at retailers nationwide. For more information, visit hersheyland.com/jolly-rancher.

Organic Valley

Organic Valley, America’s largest organic farmer-owned cooperative, has launched 11 oz. American Cheese Blocks in Original and Fiesta varieties. The former has a classic, mild cheddar-like taste, while the latter features a blend of Organic Valley Classic American Cheese, jalapeño peppers, organic habanero powder and Mexican-inspired spices. Both varieties have an SRP of $9.99. For more information, visit organicvalley.coop.

Zucker’s Bagels & Smoked Fish

New York City bagel shop Zucker’s has introduced its first ever retail play: Par Baked Frozen Bagels. Offered in three varieties – Plain, Sesame and Everything – the bagels are slated to launch this month at online retailers Fresh Direct and Goldbelly, and at tri-state retailers Butterfield Market, Westside Market and select ShopRite New Jersey stores. For more information, visit zuckersbagels.com.

Krusteaz

Krusteaz has expanded its portfolio of baking mixes with the launch of Cheesecake Muffin Mix. The muffin base features tasting notes of vanilla, cinnamon and honey to mimic the flavor profile of a traditional cheesecake crust, while the center has a creamy cheesecake filling. For more information, visit krusteaz.com.

Better Than Marinade

Summit Hill Foods, the producer of Better Than Bouillon, is entering a new product category with the introduction of Better Than Marinade. The lineup includes Prime Steakhouse, Honey Sesame Teriyaki, Honey Bourbon Barbeque, Lemon and Garlic Butter and Everything Seasoning varieties, all of which will begin rolling out to retailers nationwide later this month. For more information, visit betterthanmarinade.com.