Marketing

In the current macroeconomic environment some brands have become increasingly more strategic about where they set up a booth. We caught up with a few of them to learn why they did not make the trip to Anaheim this year.

Algae Cooking Club launched earlier this year and immediately began to make waves in the industry and online. But, despite the rising popularity of macroalgae – a group that includes seaweed, sea moss, kelp and other ocean-hailing ingredients – in food and beverage products, Algae Cooking Club (ACC) identifies with a completely separate group.

Yellow pea-powered pantry staple brand ZenB has grown its lineup to span pastas, sides and snacks with a single legume as its North Star. The brand has quickly innovated and entered new categories – but how does it decide what comes next?

From butter boards and exotic flavors to premium $11 Les Pres Sales Sea Salt Camargue butter and refrigerated ghee sticks, there’s been plenty of buzz coming out of the solid cooking fats category.

Continuing with our Expo West 2024 coverage, here’s a look at some of the hottest new products and trends that we spotted on the show floor last week, including Lessr Evil’s better-for-you take on Funyuns, Icelandic Provisions’ collection of alt-dairy skyr, and much more.

To kick off Expo West 2024, here’s a preview of some of the new products and innovations at this year’s event, including Goodles going gluten-free, new pizzas and wings from Blackbird, Los Angeles-based food tech startup YoEgg’s first-ever retail product.

Cupcake bakery chain Sprinkles is following the playbook of its predecessor, Magnolia Bakery, and bringing its baked good concepts to the world of packaged food.

In this week’s notable new products roundup, Snak Club spices up its product portfolio with the help of Hot Ones, Oscar Mayer unveils its first ever plant-based offerings and Hidden Valley Ranch gets cheezy.

Moringa-focused nutrition company Kuli Kuli (#N2121) announced today it will debut four new products spanning two formats at Natural Products Expo West. But there’s a twist…

In this week’s new products roundup, Graza makes its first foray into the snack space with limited-edition chips, The Frozen Farmer teams up with Barbie to create its newest frozen treat, and Mid-Day Squares launches new pack sizes in response to consumer demand.