Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Tosi Snacks Raises $15M Series B, Names New CEO
Tosi Snacks has installed its board chair Kevin Rutherford as CEO and raised a new tranche of funding to fuel new marketing campaigns in the coming year.
New Products: SNAX-Sational’s Spin on PB&J, Daily Harvest’s Take on Vodka Style Pasta
In this week’s notable new products roundup, SNAX-Sational takes inspiration from a classic lunchbox staple to create its newest popcorn flavor, Nourish unveils what it claims to be the first instant chia protein pudding, and Munk Pack introduces a new Probiotic Protein line.
Kodiak Co-Founder Brings Protein To Pretzels With Kindling Snacks
Cameron Smith jumped back into the CPG game this month, supported by a handful of his Kodiak colleagues, with the launch of protein pretzel brand Kindling Snacks.
New Products: Cedar’s Foods Goes Sweet, Snak Club Goes Spicy
In this week’s notable new products roundup, Cedar’s unveils a sweet new limited-edition flavor, Snak Club heats up its product portfolio in partnership with Tajin, and Alouette joins forces with Gopuff to deliver Emergen-Cheese kits to consumers’ doors.
Changing Habits Chop Into Thanksgiving Spending
Consumers may still have complaints about grocery prices, but they aren’t shying away from the shelves ahead of one of America’s largest food holidays, which is expected to drive a $2.1 billion boost in grocery sales this year.
MUSH Bulks Up Portfolio With Protein Bars
Just months after the debut of its kids pouch line, MUSH is bringing its core overnight oats product into another on-the-go format: protein bars, launching exclusively at Whole Foods Market stores nationwide.
Commercializing The Concept: How ReGen Brands Is Paving A Path Via CPG
While the regenerative agriculture movement may enjoy a surplus of enthusiasm, the tools to turn its economic and environmental potential to reality have thus far been in deficit.
New Products: Burlap & Barrel Collabs With Martha Stewart, Dippin’ Dots Goes to Grocery
In this week’s notable new products roundup, Burlap & Barrel partners with Martha Stewart to launch a new spice blend, Dippin’ Dots ventures into the grocery space for the first time and Little Sesame introduces a new hummus product designed for kids.
Daily Briefing (Insiders Only): Younger GLP-1 Users Mean More Meal Delivery
GLP-1 adopters are shifting to a younger and more affluent crowd which has implications for how grocery dollars are spent, according to a webinar hosted by data analytics firm Numerator, in partnership with Morgan Stanley.
How Content Creator-backed Kaizen Captured Consumers With Lupin
After spending the past three years drumming up interest online for high-protein, plant-based pantry staples, The Kaizen Food Company is now eyeing an expansion deeper into physical retail with a packaging update and expansion into value-added items.





