Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
Submit New Products
If you’ve recently launched a new product or have news related to marketing and branding, submit your news to our team.
Read Food Company News
Comb through company updates and press releases from food companies on our Food Wire feed.
Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
2025 Trend Heat Check: Collabs Catch Fire, Alt-Cocoa Cools
What’s in and what is on its way out for packaged food in 2025? A panel of industry experts weighed in on what trends are hot, which are simmering and which ones are cooling off.
TikTok On The Chopping Block: How To Prepare For A Ban
The Supreme Court is expected to rule soon on a potential TikTok ban in the U.S. that would pose significant challenges for packaged food and beverage brands relying on the platform to reach its 170 million American users. How would a TikTok ban affect the consumer packaged goods industry? And how can brands prepare now?
Preme Relaunches With New Gut Hydration Platform
Knowing when to pivot is paramount to an early-stage brand’s survival, but putting aside your first products to start again from scratch can be an equally risky proposition. Gut health brand Preme is taking the leap.
New Products: RÁGU Spices Up Sauce Portfolio With Hot Ones, Kodiak Bulks Up Oatmeal Line
In this week’s notable new products roundup, Kodiak teams up with Zac Efron to create a new protein-packed oatmeal flavor, RÁGU spices up its portfolio of pasta sauces with the help of Hot Ones, and Chips Ahoy! goes beyond cookies.
Daily Briefing (Insiders Only): How to Build A Brand With Staying Power
Today, we’re taking a temperature check on how the state of the food industry last year will sway what’s to come, per market researcher SPINS’ 2025 Industry Update & Trends Predictions.
New Products: Lexington Bakes Goes Beyond Cookies and Brownies, Daily Harvest Bulks Up
In this week’s notable new products gallery, premium brownie maker Lexington Bakes ventures into the breakfast treat category, Magic Spoon makes its first foray into granola, and Daily Harvest bulks up its product portfolio with protein smoothies.
Nosh Live 2024 Replay: Lessons From The Rise of Regen Ag
Hear insight from ReGen Brands founder Anthony Corsaro on why he believes this movement is at an inflection point, the challenges it must overcome to succeed and how his new platform is taking on the task.
How The Real Cereal Co. Is Strategizing Around Simplicity
While the cereal category has undergone a transformation over the past few years, bringing novel ingredients, protein and keto-friendly creations into the set, some of those tenets are now washing away in favor of simplicity.
A Year In Review: Private Label Proliferates
Let’s take a look at the new private label entrants this past year, how the sector has performed and get a glimpse at how Big CPG is strategizing to stay competitive in the increasingly condensed market.
A Bite With… Fishwife Head of Sales Pierre Jamet
Fishwife head of sales Pierre Jamet explains how the brand has kept its early momentum, why saying “no” to some retailers is necessary and the role collaborations play in keeping consumers coming back.