Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Caulipower Embraces the Pickle Craze, Patagonia Provisions Teams With Simpli
In this week’s notable new products gallery, Caulipower launches a “pickle-mania”-inspired pizza, Patagonia Provisions partners with Simpli to craft a new cracker, and Applegate Farms ventures further into the breakfast set.
Hershey Hedges Against Cocoa Constraints As It Eyes Price-Pack Innovation
The Hershey Company beat analyst revenue and earnings expectations at a time when chocolate makers in particular are facing a constrained supply chain and consumer spending environment.
New Products: Fishwife Partners With Bixby Chocolate; FULFIL Goes Big
In this week’s notable new products roundup, Fishwife teams up with Bixby to create dark chocolate sardines, FULFIL Nutrition unveils its biggest protein bar yet, and Bumpin’ Blends joins forces with lifestyle influencer Caitlin Covington.
‘Tinned Fish 3.0’: BELA Evolves For the Modern Age
After 28 years on grocery store shelves, and ahead of expanding its product line later this year, BELA this week unveiled its first-ever brand refresh along with a revamped website that enables consumers to order directly from the company.
Inside Rotten’s BFY Take on Nerds Gummy Clusters
After making a name for itself with lower-sugar gummy worms and ‘90s gross-out culture-inspired branding over the past 15 months, Rotten is expanding its portfolio with the launch of Gummy Cruncheez, a better-for-you take on the wildly popular (and successful) Nerds Gummy Clusters. The new innovation, a gummy ring covered in tart candy pieces, is… Read more »
Inside Supergut’s Target-ed Sampling Strategy
Supergut founder Marc Washington understands that fiber-focused food has garnered a bad rap over the years. His response? Give consumers another taste.
Fancy Food: Southeast Asian Flavor; Clean Label Snack Innovation
The final Winter Fancy Food Show kicked off at the Las Vegas Convention Center on Sunday and while the atmosphere on the show floor was slow to start, exhibitors showed off a taste of what’s next in global flavors, better-for-you snacking and more.
Specialty Food Association to Replace Winter Fancy Food Show With New Calif. Event
The Specialty Food Association announced that – after a nearly five-decade run – a new event, Winter FancyFaire*, will take its place in San Diego next year with a reimagined format that includes opportunities for earlier-stage innovation and interactive experiences.
New Products: Dave’s Killer Bread Goes Deeper into Snacking, Magic Spoon Does High Fiber
In this week’s new products gallery, Dave’s Killer Bread officially rolls out a snack previewed last year at Expo West, Belgian Boys and Issei gear up for Valentine’s Day, and Magic Spoon partners with Whole Foods to launch a high-fiber cereal.
‘We’re Not A Plant-Based Company:’ Meati CEO Talks Breakfast, Distribution and Being Practical About Alt-Proteins
Meati has been on a winding, hazardous decade-long road to defining its place in the market. But in moving beyond its original “mushroom root” positioning, the brand may have finally found itself.