Marketing

Goodles is turning the box on its head once again and looking to shake out a notch more of nostalgia for a new consumer group.

Smoothie powder producer Kencko is taking its freeze-drying expertise to a new aisles. The New York-based company recently introduced a new line of Iced Lattes and more as it marks it first year in retail.

In this week’s new products roundup, Pop-Tarts unveils its biggest product yet, Chia Smash launches a line of poppable PB&J bites, and Fishwife releases its new-and-improved Smoked Rainbow Trout after two years of R&D.

Dairy cheese stinks, literally. Plant-based cheese (typically) doesn’t. That’s why category newcomer Plonts is seeking to crack the code by using microbes to achieve crowd-appealing taste, texture and smell.

Also in this edition: Oats Overnight soaks up $35 million, Siddhi closes on $135 million Fund II, details from Sprouts’ earnings and how Above Food is building on regenerative ingredients.

In this week’s new products roundup, Ready. Set. Food! teams up with beloved children’s TV character Daniel Tiger to launch a line of puree pouches, Juice Generation makes its first foray into the gelato category and Bubbies unveils a TEA-riffic new flavor.

LOVO Chocolate has honed a unique position in the milk chocolate set and is aiming to “punch out” a new arena that embraces the flavor profiles of plant milks.

In this week’s notable new products roundup, Hellmann’s turns up the heat through a new collaboration with Tajín, Spiceology launches its first Spanish-inspired spice blend and Ben’s Original makes its center plate debut.

The tortilla chip set is crowded, but with a total market share valued at $4 billion, one restaurant-backed, Boston-based brand believes there is plenty of room to build something “different.”

The popularity of cottage cheese has been rising since spring 2023, but now over a year later, the it is still trending up, finding its way into new products and signaling that its newfound appeal may not be just another flash in the pan.