In recent marketing news, Nutri-Grain and Bulletproof show off their fresh new looks, General Mills and Popchips collaborate with summer movie releases, and Little Sesame takes hummus on a road trip.
Nutri-Grain Goes For A Refresh
It might not be an early, mid-life crisis, but Nurti-Grain has unveiled its new look and formulation after more than 30 years in the snack business.
The Kellanova-owned brand has done a full brand refresh to “reintroduce” the snack bars to consumers. Nutri-Grain’s update includes new packaging that switches out the blockier design of the old logo and boxes for a softer, matte finish. The brand also calls out its 10 grams of whole grains and 10 vitamins and minerals prominently on the package.
“We’ve upgraded the nutrition, and made it easier to navigate the shelf while still delivering the delicious flavor Nutri-Grain is known for,” said Kellanova brand marketing director Eileen Flaherty.
Little Sesame
Little Sesame is taking a road trip in honor of the “Summer of Hummus.” The dip maker is driving a branded electric Volkswagen van across the country from June to August, making stops in cities to host “Hummus Happy Hours, Parties with Friends, Food for Thought conversations, and retail demonstrations.”
The goal is to hand out 100,000 hummus samples in the more than 20 markets it’s hitting along the way. This weekend, the brand is parking in various locations throughout Brooklyn before it heads south to stops in the Mid-Atlantic.
General Mills/Kellanova
Everyone knows that a long day of saving the world begins with a hearty breakfast for every superhero.
That’s why General Mills has teamed up with Marvel on the new “The Fantastic Four: First Steps” movie. Each member of the superhero team will grace the boxes of specific General Mills cereals: Lucky Charms, Reese’s Puffs, Honey Nut Cheerios and Cinnamon Toast Crunch. The food maker also unveiled a Kroger exclusive Trix box with the H.E.R.B.I.E. robot character and a Galactus-themed, LTO Cocoa Puffs variety exclusive to Walmart.
Kellanova has also jumped onto the Fantastic Four bandwagon with the return of its Frosted Blue Raspberry flavor, co-branded both on the box and on the Pop-Tarts themselves with the superheroes. Each pastry features one of eight unique frosting designs representing team members or their powers.
Wilde Brands
What’s better than a bag of chips? A resealable bag of chips, according to Wilde Brands. The high-protein brand, which produces chicken chips with bone broth and egg whites, is relaunching its seven varieties in a resealable, stand-up pouch.
The self-manufactured brand has been steadily increasing its footprint in Target and Costco with the investor support of KarpReilly, Bill Moses, The Family Fund, and performing artists Jack Harlow and Machine Gun Kelly.
Popchips
Snack brand Popchips is preparing for the “Smurfs” movie this summer with co-branded bags of chips. The Our Home-owned brand has launched limited-edition bags of Tangy BBQ, Classic Sea Salt and Savory Sour Cream & Onion each with its own Smurf character (Papa Smurf, Smurfette and, the newest edition to the gang, No Name).
In collaboration with the movie, Popchips has also launched a Pop Smurf Summer Sweepstakes from June 1 through July 25 where one winner will win a Smurf’s Up Poppin’ Pool Party with 10 friends.
Bulletproof
After launching in 2011, functional coffee trailblazer Bulletproof has unveiled a new brand identity. The refreshed branding marks Bulletproof’s “journey from its biohacking roots to a modern coffee company,” the company announced in a statement.
The brand kept its “Resilient Orange” color scheme while exchanging its white background for a darker motif. Bulletproof also adjusted its packaging callouts “to be more approachable and benefit-driven – grounded in its core values of curiosity, harmony, competency, and simplicity.”
Good Culture
In what might be the world’s first cottage cheese-themed pop-up, Good Culture set up a “Culture Counter” in Manhattan’s Union Square last weekend. At the weekend-long event, the brand sponsored a 5K fun run, hosted a post-jog breakfast and handed out samples.
The pop-up included appearances by food influencers and chefs Esther Choi, chef and owner of Mökbar; Fariyal Abdullahi, executive chef at Have & Mar; cookbook author Arash Hashemi; cookbook author Jake Cohen; and content creator Katie Zukhovich.
In conjunction with the pop-up, Good Culture partnered with Baked by Melissa on a limited-edition Cottage Cookie Crunch cupcake sold in the sweets maker’s retail stores through today.
Lavazza
Coffee brand Lavazza is taking its “La Dolce Vita” campaign to the Hamptons with a three-year partnership at the Montauk Yacht Club. The deal places the coffee brand not only in the luxury resort but will also feature the brand in the Ocean Club restaurant and its cocktail bar The Lounge. Ocean Club executive chef Jarad McCarroll will feature three exclusive menu items with Lavazza’s signature blends including a tiramisu, a chilled mousse and an espresso martini.
Lavazza will also be hosting a series of four summer activations featuring poolside decor, tiramisu and coffee cocktails for hotel guests.
