Distribution: Tom Brady’s GOAT Gummies Launch on Gopuff; Bowlcut Heads to Whole Foods

Nosh Staff Jun. 10, 2025 at 4:30 PM

Tom Brady’s GOAT Gummies Score With Gopuff

Super Bowl champion-turned-entrepreneur Tom Brady, who some argue is the greatest of all time (GOAT), is going deeper into the CPG world with the launch of GOAT Gummies, exclusively available on Gopuff.

Offered in three flavor mixes – Sweet Rush, Sour Burst and Tropic Fusion – the vegan snacks are crafted in France and are free from artificial dyes, sweeteners and flavors. Each 4 oz. bag has a SRP of $4.99.

The product collaboration is part of Gopuff’s ongoing, multi-year partnership with Brady. As part of the deal, Brady, who is an investor in the ecommerce platform, collaborates on product development, content creation, community support initiatives and fan experiences.

“Retirement’s been a chance to slow down and enjoy life a little more – and that includes treating myself once in a while. When I reach for something more indulgent, I want the best. GOAT Gummies hit that sweet spot,” said Brady in a press release.

This isn’t Brady’s first time collaborating on a packaged food product. In 2020, he partnered with meal delivery service The Good Kitchen to launch TB12 “Performance Meals,” a collection of farm-to-table prepared meals inspired by the TB12 lifestyle and nutrition regimen.

Wilde Hits the Bullseye

As a testament to rising consumer demand for high-protein food products, Wilde has landed its protein chips on the shelves of select Target stores, according to a LinkedIn post by founder and CEO Jason Wright.

Available in a wide array of flavors ranging from Buffalo to Chicken & Waffles, Wilde chips contain 10 to 13 grams of protein per serving, depending on the variety. At Target, they are available in 2.25 oz. and 4 oz. bags as well as multi-packs.

Wilde’s new distribution partnership with Target comes on the heels of its over $20 million funding round last year, which was led by existing investors KarpReilly and Bill Moses. The round also included new investments from The Family Fund and performing artists Jack Harlow and Machine Gun Kelly.

Bowlcut Partners With Whole Foods Market

After completing Whole Foods Market’s Local and Emerging Accelerator Program (LEAP), next-generation Asian-American sauce brand Bowlcut announced it has landed its products in the retail chain’s locations across Southern California.

“It’s been such a joy and a privilege to be a part of Whole Foods’ LEAP and launching in our home region has been the perfect way to celebrate completing the program. We will continue to redefine what eating well tastes like for a new generation and look forward to our growing partnership,” said Crystal Ung, founder and CEO of Bowlcut, in a LinkedIn post.

Additionally, the brand has released a new product: Spicy Dan Dan Sauce. The new offering is made with creamy, nutty sesame and features gentle heat from Szechuan peppercorns.

Bragg Brings Salad Dressing to Walmart

Bragg Live Food Products is expanding the physical store footprint of its Apple Cider Vinegar Salad Dressings with an agreement to distribute its Vinaigrette and Ginger & Sesame flavors to 1,589 Walmart stores nationwide.

Each 12 oz. bottle carries a SRP of $9.99 and is crafted with Bragg organic ACV, which the brand has been making for over 100 years.

“Our launch with Walmart marks an exciting milestone in Bragg’s continued growth. It allows us to meet consumers where they already shop and reflects our shared commitment to bringing high-quality, wellness-focused options to everyday routines,” said Michelle Zettle, SVP of sales at Bragg, in a statement.

GoRaw Lands in Kroger

GoRaw has landed its sprouted seed snacks in over 700 Kroger stores. The retailer will stock the brand’s 10 oz. Sprouted Sea Salt Pumpkin Seeds and 10 oz. Sprouted Sea Salt Pumpkin + Sunflower Seeds, both of which have a SRP of $9.99.

The brand’s snacks contain 7 to 8 grams of protein per serving. GoRaw claims that by sprouting its seeds, the nutrients are more easily digested and absorbed.

More distribution news from across the industry:

After 15 years in business, AG1 (formerly Athletic Greens) is making its brick-and-mortar retail debut with Costco. The digitally-native business will roll out single-serve stick packs of its trademark green drink powder in an exclusive 40-count box format.
Organic fruit pouch brand Gutzy has launched a new 4-pack format of prebiotic fruit and veggie snack pouches at Walmart stores nationwide. Priced at $5.98, the 4-packs come in two blends: Strawberry, Apple, Kiwi, Kale and Banana, Apple, Berry, Pomegranate.
Superfood cookie producer Love + Chew has landed its Banana Bread flavor in all 15 Costco locations across Colorado for a limited time, per a LinkedIn post by founder and CEO Lauren Chew.
Mooski is rolling out its chilled oat bars to Roundy’s and Mariano’s, totaling approximately 138 stores by mid-June.
Fancypants Baking Co. has landed its crispy cookies in Harris Teeter and 40 Whole Foods locations in Maryland, Pennsylvania, Virginia, Washington, D.C., and New Jersey.
Feel Good Foods’ Pancake Balls are now available at all Publix Supermarket stores, as well as Whole Foods and Sprouts, per a LinkedIn post by co-founder Vanessa Phillips.