Sweets & Snacks Expo 2025 featured 250,000 sq. ft. of clusters, nibbles, kernels and morsels debuting from more than 1,000 exhibiting companies. Here’s a look at some of the hottest new snacks we spotted on the show floor, including Jackson’s new category launch, collaborations from Slim Jim and BiGS Seeds and David’s latest protein bar flavor.
Slim Jim x Buffalo Wild Wings
Meat snack maker Slim Jim partnered with sports bar brand Buffalo Wild Wings to launch a pair of new chicken sticks in Buffalo and Hot varieties. Both flavors, slated to debut this fall, will be available in the classic Slim Jim Giant Stick 0.97 oz. size with a SRP of $1.99. For more information, visit slimjim.com.
David
David, the high-protein bar brand created by RXBAR co-founder Peter Rahal alongside Zach Ranen, unveiled its latest flavor: Red Velvet. Like the rest of the brand’s flavors, Red Velvet contains 28 grams of protein, 150 calories and zero sugar per serving. The new offering features the brand’s updated recipe. For more information, visit davidprotein.com.
BiGS Seeds x Taco Bell
Flavored sunflower seed slinger BiGS is heating up its portfolio through a new product collaboration with Taco Bell: BiGS Taco Bell Fire! Sauce Seeds. As its name suggests, the new snack features the flavor of Taco Bell’s iconic hot sauce. The spicy sunflower seeds will be available this summer in a 5.35 oz. bag with a SRP of $3.29. For more information, visit bigs.com.
Jackson’s
Jackson’s – the fastest-growing national chip brand, per SPINS data – has ventured beyond chips, unveiling its new Super Veggie Straws. Available in three flavors at launch – Sea Salt, Cheddar and Ranch – the extruded snack is crafted with just four ingredients: yellow peas, brown rice, cassava and sweet potato. For more information, visit snackjacksons.com.
New Primal
South Carolina-based New Primal debuted its latest zero-sugar meat stick flavor: Rotisserie Seasoned. Each serving contains 10 grams of protein and 60 calories. New Primal’s Rotisserie Chicken Seasoned Meat Sticks are now available on the brand’s website for $44.95 per 20-pack. For more information, visit newprimal.com.
Pop Secret
Pop Secret, which was acquired by Our Home in 2024, entered a new format with its ready-to-eat line featuring Movie Theater Butter, Double Cheddar and Homestyle Sea Salt flavors. The new line will launch at Sam’s Club in June with Movie Theater Butter, followed by a national rollout with Kroger in August with Movie Theater Butter and Double Cheddar. For more information, visit popsecret.com.
Reese’s
Reese’s is going deeper into the snacking set with the launch of Reese’s Filled Pretzels. The new offering is available nationwide in three sizes: 5 oz. bags, 9 oz. pouches and 18 oz. jars. For more information, visit hersheyland.com/reeses.
Chester’s
Frito-Lay-owned Chester’s introduced two new snacks at the show: Honey BBQ Potato Crisps and Chili Cheese Fries. Both new products carry a SRP of $2.99. For more information, visit fritolay.com/brands/chesters-snacks.
Calbee America
Capitalizing on rising consumer demand for global flavors, Calbee released a line of Asian Style Chips. Available in four flavors – Umami Salt, Thai-Style Yellow Curry, Chinese-Style Spicy Hot Pot and Korean-Style Spicy BBQ – the snack is crafted with specialty spices sourced directly from Asia. For more information, visit calbeeamerica.com.
Octonuts California
Nut oil and protein powder producer Octonuts has introduced its latest product line: Almond Snacks. Available in five flavors at launch – Sea Salt, Korean BBQ, Herbes de Provence and Olive Oil & Lemon – the nuts are steam pasteurized using natural water, according to the brand. All four flavors are available on the brand’s website for $6.99 per 6 oz. bag. For more information, visit octonuts.com.
DAVID Seeds
DAVID Seeds, America’s best-selling sunflower seed per Circana data, has debuted a sweet addition: Cinnamon Churro Flavored Jumbo Sunflower Seeds. The new snack is available for a SRP of $2.29 per 5.25 oz. bag. For more information, visit davidseeds.com.
Jack Link’s
Jack Link’s previewed its upcoming collaboration with YouTube sensation MrBeast. The multi-year partnership marks the content creator’s first collaboration with a CPG company on a co-branded product line, according to a spokesperson for Jack Link’s, and will include meat snack packs of fan-favorite flavors of beef jerky, biltong and beef bars. For more information, visit jacklinks.com.
Wavers by DOUGHBRIK’s Snacks
YouTuber David Dobrik was on-site showcasing his new snack line, Wavers by DOUGHBRIK’s Snacks. Dobrik partnered with CPG veterans Adam Cohen and Jerry Bello to bring his pizza joint, DOUGHBRIK’s Pizza, into the snacking world. Available in four flavors at launch – Late Night Pizza, Spicy Pickle, Extra Cheesy and Hot Honey – the wavy chips are available on the brand’s website for $29.99 per 6-pack of 4.5 oz. bags. For more information, visit eatdoughbriks.com.
